SEOUL COMMERCIAL AREA

DMC(디지털미디어시티) 발달상권

마포구상암동· Area 347,758 m² · Area code 3120098 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩8,828.5M▲ +10.0% YoY
Stores109▼ -4.4% YoY
Sales per store₩81M▲ +15.1% YoY

Reading this area Against a year earlier, estimated sales +10.0%, stores -4.4% and sales per store +15.1% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +39.8%
Stores▲ +2.8%
Sales per store▲ +36.0%
Market size
Estimated sales (quarter)
₩8,828.5M
vs 2024Q4
+10.0%
Estimated transactions
317,818
Per-store economics
Estimated sales per store
₩81M
vs a year ago
+15.1%
Per transaction
₩28K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩6,293M – ₩9,001.5M
20212022202320242025
₩6,314.7M₩8,828.5M
Stores100 – 114
20212022202320242025
106109
Sales per store₩59.6M – ₩90M
20212022202320242025
₩59.6M₩81M
Openings0 – 16
20212022202320242025
62
Closings2 – 14
20212022202320242025
75
Franchise share30% – 43%
20212022202320242025
38%31%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +10.0%, stores YoY -4.4%.

Competition change stores, openings, closings, franchise
Competition
Stores
109
vs a year ago
-4.4%
Franchise share
31% (34/109)
Movement
Openings (rate)
2 (1%)
Closings (rate)
5 (4%)
Net store change
−3
Estimated sales 2024 Q1 → 2025 Q4
₩7,982.2M₩8,828.5M
Stores 2024 Q1 → 2025 Q4
114109
Sales per store 2024 Q1 → 2025 Q4
₩70M₩81M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1457%
  • 14–178%
  • 17–2129%
  • 21–244%
Age
  • 10s0%
  • 20s12%
  • 30s31%
  • 40s27%
  • 50s21%
  • 60+9%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon16%
  • Tue19%
  • Wed19%
  • Thu17%
  • Fri16%
  • Sat7%
  • Sun6%
Gender
  • Male61%
  • Female39%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩8,828.5M+10.0%109-4.4%₩81M+15.1%2531%Mixed
2025Q3₩8,884.1M+14.3%113+0.9%₩78.6M+13.3%5730%Growing
2025Q2₩7,594.5M-2.7%1130.0%₩67.2M-2.7%131431%Mixed
2025Q1₩7,254.4M-9.1%112-1.8%₩64.8M-7.5%4733%Mixed
2024Q4₩8,025.4M-10.2%114+5.6%₩70.4M-14.9%7333%Possible crowding
2024Q3₩7,770.3M-12.4%112+5.7%₩69.4M-17.1%81232%Possible crowding
2024Q2₩7,806.3M-7.2%113+5.6%₩69.1M-12.2%5735%Possible crowding
2024Q1₩7,982.2M-6.2%114+14.0%₩70M-17.7%16635%Possible crowding
2023Q4₩8,935.3M-0.7%108+8.0%₩82.7M-8.1%6733%Possible crowding
2023Q3₩8,872.3M+5.4%106+3.9%₩83.7M+1.4%81137%Mixed
2023Q2₩8,415.9M+0.5%107+4.9%₩78.7M-4.2%11438%Possible crowding
2023Q1₩8,506.8M+27.6%100-1.0%₩85.1M+28.9%4641%Growing
2022Q4₩9,001.5M+6.6%100-2.9%₩90M+9.8%6643%Growing
2022Q3₩8,418.1M+33.8%1020.0%₩82.5M+33.8%5640%Growing
2022Q2₩8,374.8M+13.0%102-4.7%₩82.1M+18.5%6241%Mixed
2022Q1₩6,665.5M+5.6%101-4.7%₩66M+10.8%0439%Mixed
2021Q4₩8,442M103₩82M9640%
2021Q3₩6,293M102₩61.7M1638%
2021Q2₩7,413.9M107₩69.3M8836%
2021Q1₩6,314.7M106₩59.6M6738%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.