SEOUL COMMERCIAL AREA

선정릉역 발달상권

강남구삼성2동· Area 323,475 m² · Area code 3120207 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,129.7M▼ -14.7% YoY
Stores14▲ +7.7% YoY
Sales per store₩80.7M▼ -20.8% YoY

Reading this area Stores rose 7.7% from a year earlier while estimated sales stayed about the same (-14.7%), so sales per store fell 20.8%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +305.8%
Stores▲ +27.3%
Sales per store▲ +218.9%
Market size
Estimated sales (quarter)
₩1,129.7M
vs 2024Q4
-14.7%
Estimated transactions
16,498
Per-store economics
Estimated sales per store
₩80.7M
vs a year ago
-20.8%
Per transaction
₩68K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩278.4M – ₩1,380.5M
20212022202320242025
₩278.4M₩1,129.7M
Stores9 – 14
20212022202320242025
1114
Sales per store₩25.3M – ₩136.9M
20212022202320242025
₩25.3M₩80.7M
Openings0 – 3
20212022202320242025
11
Closings0 – 2
20212022202320242025
01
Franchise share0% – 23%
20212022202320242025
9%14%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -14.7%, stores YoY +7.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
+7.7%
Franchise share
14% (2/14)
Movement
Openings (rate)
1 (6%)
Closings (rate)
1 (6%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,047.5M₩1,129.7M
Stores 2024 Q1 → 2025 Q4
1314
Sales per store 2024 Q1 → 2025 Q4
₩80.6M₩80.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–068%
  • 06–111%
  • 11–1420%
  • 14–173%
  • 17–2138%
  • 21–2431%
Age
  • 10s1%
  • 20s14%
  • 30s31%
  • 40s15%
  • 50s13%
  • 60+25%
Weekday / weekend
  • Weekday85%
  • Weekend15%
Day of week
  • Mon6%
  • Tue19%
  • Wed20%
  • Thu20%
  • Fri19%
  • Sat11%
  • Sun4%
Gender
  • Male69%
  • Female31%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,129.7M-14.7%14+7.7%₩80.7M-20.8%1114%Possible crowding
2025Q3₩998.8M+12.0%14+16.7%₩71.3M-4.0%0014%Competition inflow
2025Q2₩1,380.5M+33.4%14+16.7%₩98.6M+14.3%1014%Growing
2025Q1₩1,304.7M+24.6%130.0%₩100.4M+24.6%0015%Growing
2024Q4₩1,323.8M+18.5%13+8.3%₩101.8M+9.4%1015%Growing
2024Q3₩891.8M-19.5%12+20.0%₩74.3M-32.9%0017%Possible crowding
2024Q2₩1,035.3M-8.1%12+20.0%₩86.3M-23.4%0217%Possible crowding
2024Q1₩1,047.5M+10.6%13+18.2%₩80.6M-6.4%3023%Competition inflow
2023Q4₩1,116.8M-9.3%12+33.3%₩93.1M-32.0%208%Possible crowding
2023Q3₩1,107.4M-1.1%100.0%₩110.7M-1.1%0010%Mixed
2023Q2₩1,126.2M-13.5%100.0%₩112.6M-13.5%0110%Mixed
2023Q1₩947.3M-8.9%11+10.0%₩86.1M-17.2%209%Possible crowding
2022Q4₩1,231.7M+12.5%9-10.0%₩136.9M+25.0%1111%Mixed
2022Q3₩1,119.6M+50.3%10-9.1%₩112M+65.3%000%Mixed
2022Q2₩1,301.5M+201.0%10-16.7%₩130.1M+261.2%110%Mixed
2022Q1₩1,040.1M+273.6%10-9.1%₩104M+311.0%000%Mixed
2021Q4₩1,095.1M10₩109.5M120%
2021Q3₩744.9M11₩67.7M120%
2021Q2₩432.4M12₩36M220%
2021Q1₩278.4M11₩25.3M109%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.