SEOUL COMMERCIAL AREA

선정릉역 발달상권

강남구삼성2동· Area 323,475 m² · Area code 3120207 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩982.5M▼ -17.5% YoY
Stores19▼ -5.0% YoY
Sales per store₩51.7M▼ -13.1% YoY

Reading this area Estimated sales fell 17.5% from a year earlier and stores fell 5.0%. Sales per store are down 13.1%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -32.9%
Stores▲ +11.8%
Sales per store▼ -40.0%
Market size
Estimated sales (quarter)
₩982.5M
vs 2024Q4
-17.5%
Estimated transactions
69,647
Per-store economics
Estimated sales per store
₩51.7M
vs a year ago
-13.1%
Per transaction
₩14K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩707.9M – ₩1,596.6M
20212022202320242025
₩1,464.9M₩982.5M
Stores17 – 20
20212022202320242025
1719
Sales per store₩39.3M – ₩93.9M
20212022202320242025
₩86.2M₩51.7M
Openings0 – 2
20212022202320242025
11
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -17.5%, stores YoY -5.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
19
vs a year ago
-5.0%
Franchise share
0% (0/19)
Movement
Openings (rate)
1 (5%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩859.1M₩982.5M
Stores 2024 Q1 → 2025 Q4
1819
Sales per store 2024 Q1 → 2025 Q4
₩47.7M₩51.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1118%
  • 11–1433%
  • 14–1732%
  • 17–2117%
  • 21–240%
Age
  • 10s0%
  • 20s8%
  • 30s19%
  • 40s19%
  • 50s25%
  • 60+29%
Weekday / weekend
  • Weekday94%
  • Weekend6%
Day of week
  • Mon19%
  • Tue17%
  • Wed20%
  • Thu14%
  • Fri23%
  • Sat6%
  • Sun0%
Gender
  • Male48%
  • Female52%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩982.5M-17.5%19-5.0%₩51.7M-13.1%100%Shrinking
2025Q3₩1,132M-3.9%18-10.0%₩62.9M+6.8%110%Shrinking
2025Q2₩1,213.1M-10.9%19-5.0%₩63.8M-6.2%010%Shrinking
2025Q1₩1,159.6M+35.0%20+11.1%₩58M+21.5%110%Growing
2024Q4₩1,190.6M+26.2%20+11.1%₩59.5M+13.6%000%Growing
2024Q3₩1,177.5M+26.6%20+11.1%₩58.9M+14.0%000%Growing
2024Q2₩1,362M+58.5%20+11.1%₩68.1M+42.6%200%Growing
2024Q1₩859.1M+15.9%180.0%₩47.7M+15.9%000%Growing
2023Q4₩943.6M+17.4%180.0%₩52.4M+17.4%000%Growing
2023Q3₩929.8M+8.0%180.0%₩51.7M+8.0%110%Growing
2023Q2₩859.5M+21.4%180.0%₩47.8M+21.4%000%Growing
2023Q1₩741.2M-46.9%18-5.3%₩41.2M-44.0%000%Shrinking
2022Q4₩803.5M-48.4%18+5.9%₩44.6M-51.3%000%Possible crowding
2022Q3₩861M-46.1%18+5.9%₩47.8M-49.1%000%Possible crowding
2022Q2₩707.9M-55.1%18+5.9%₩39.3M-57.6%010%Possible crowding
2022Q1₩1,396.2M-4.7%19+11.8%₩73.5M-14.7%200%Possible crowding
2021Q4₩1,557.5M17₩91.6M000%
2021Q3₩1,596.6M17₩93.9M000%
2021Q2₩1,577.8M17₩92.8M220%
2021Q1₩1,464.9M17₩86.2M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.