SEOUL COMMERCIAL AREA

선정릉역 Developed area

Gangnam-gu (강남구) 삼성2동· Area 323,475 m² · Area code 3120207 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

애완동물 2025 Q4 · Seoul data

Estimated sales (quarter)₩88.4M▼ -47.6% YoY
Stores14▲ +7.7% YoY
Sales per store₩6.3M▼ -51.3% YoY

Reading this area Stores rose 7.7% from a year earlier while estimated sales stayed about the same (-47.6%), so sales per store fell 51.3%. (vs a year earlier: Sales↓ · Stores↑ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -56.4%
Stores▲ +100.0%
Sales per store▼ -78.2%
Market size
Estimated sales (quarter)
₩88.4M
vs 2024Q4
-47.6%
Estimated transactions
168
Per-store economics
Estimated sales per store
₩6.3M
vs a year ago
-51.3%
Per transaction
₩526K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩40.2M – ₩266.1M
20212022202320242025
₩202.6M₩88.4M
Stores7 – 14
20212022202320242025
714
Sales per store₩3.1M – ₩29.7M
20212022202320242025
₩28.9M₩6.3M
Openings0 – 2
20212022202320242025
11
Closings0 – 2
20212022202320242025
00
Franchise share0% – 9%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -47.6%, stores YoY +7.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
+7.7%
Franchise share
0% (0/14)
Movement
Openings (rate)
1 (7%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩187.3M₩88.4M
Stores 2024 Q1 → 2025 Q4
1114
Sales per store 2024 Q1 → 2025 Q4
₩17M₩6.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1429%
  • 14–1739%
  • 17–2128%
  • 21–243%
Age
  • 10s0%
  • 20s13%
  • 30s10%
  • 40s7%
  • 50s47%
  • 60+23%
Weekday / weekend
  • Weekday70%
  • Weekend30%
Day of week
  • Mon44%
  • Tue3%
  • Wed15%
  • Thu7%
  • Fri0%
  • Sat30%
  • Sun0%
Gender
  • Male52%
  • Female48%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩88.4M-47.6%14+7.7%₩6.3M-51.3%100%Sales↓ · Stores↑ · Per store↓
2025Q313+8.3%000%
2025Q2₩40.2M-75.6%13+8.3%₩3.1M-77.4%000%Sales↓ · Stores↑ · Per store↓
2025Q1₩65.2M-65.2%13+18.2%₩5M-70.6%110%Sales↓ · Stores↑ · Per store↓
2024Q4₩168.6M+43.0%13+8.3%₩13M+32.0%100%Sales↑ · Stores↑ · Per store↑
2024Q3₩178M+119.7%120.0%₩14.8M+119.7%010%Sales↑ · Stores→ · Per store↑
2024Q2₩164.6M+19.7%120.0%₩13.7M+19.7%108%Sales↑ · Stores→ · Per store↑
2024Q1₩187.3M+6.5%11-8.3%₩17M+16.1%129%Sales↑ · Stores↓ · Per store↑
2023Q4₩118M-42.2%120.0%₩9.8M-42.2%008%Sales↓ · Stores→ · Per store↓
2023Q3₩81M-31.9%120.0%₩6.8M-31.9%008%Sales↓ · Stores→ · Per store↓
2023Q2₩137.5M-48.3%12-7.7%₩11.5M-44.0%008%Sales↓ · Stores↓ · Per store↓
2023Q1₩175.9M+6.3%12-7.7%₩14.7M+15.1%008%Sales↑ · Stores↓ · Per store↑
2022Q4₩204M-11.6%120.0%₩17M-11.6%008%Sales↓ · Stores→ · Per store↓
2022Q3₩119M-43.6%12+20.0%₩9.9M-53.0%118%Sales↓ · Stores↑ · Per store↓
2022Q2₩266.1M+11.8%13+62.5%₩20.5M-31.2%000%Sales↑ · Stores↑ · Per store↓
2022Q1₩165.5M-18.3%13+85.7%₩12.7M-56.0%210%Sales↓ · Stores↑ · Per store↓
2021Q4₩230.9M12₩19.2M200%
2021Q3₩211.1M10₩21.1M200%
2021Q2₩238M8₩29.7M100%
2021Q1₩202.6M7₩28.9M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.