SEOUL COMMERCIAL AREA

선정릉역 발달상권

강남구삼성2동· Area 323,475 m² · Area code 3120207 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩981.2M▲ +3.2% YoY
Stores40▼ -11.1% YoY
Sales per store₩24.5M▲ +16.1% YoY

Reading this area Against a year earlier, estimated sales +3.2%, stores -11.1% and sales per store +16.1% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +77.9%
Stores▲ +53.8%
Sales per store▲ +15.6%
Market size
Estimated sales (quarter)
₩981.2M
vs 2024Q4
+3.2%
Estimated transactions
1,748
Per-store economics
Estimated sales per store
₩24.5M
vs a year ago
+16.1%
Per transaction
₩561K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩506.6M – ₩1,015.1M
20212022202320242025
₩551.7M₩981.2M
Stores26 – 45
20212022202320242025
2640
Sales per store₩16.4M – ₩29.1M
20212022202320242025
₩21.2M₩24.5M
Openings0 – 6
20212022202320242025
00
Closings0 – 3
20212022202320242025
11
Franchise share0% – 5%
20212022202320242025
0%5%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +3.2%, stores YoY -11.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
40
vs a year ago
-11.1%
Franchise share
5% (2/40)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (2%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩990.4M₩981.2M
Stores 2024 Q1 → 2025 Q4
3440
Sales per store 2024 Q1 → 2025 Q4
₩29.1M₩24.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–116%
  • 11–1414%
  • 14–1719%
  • 17–2149%
  • 21–2412%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s66%
  • 50s32%
  • 60+3%
Weekday / weekend
  • Weekday86%
  • Weekend14%
Day of week
  • Mon27%
  • Tue18%
  • Wed17%
  • Thu6%
  • Fri17%
  • Sat10%
  • Sun4%
Gender
  • Male52%
  • Female48%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩981.2M+3.2%40-11.1%₩24.5M+16.1%015%Mixed
2025Q3₩993.6M+16.3%41+2.5%₩24.2M+13.5%215%Growing
2025Q2₩927M+1.2%42+13.5%₩22.1M-10.8%012%Possible crowding
2025Q1₩1,015.1M+2.5%43+26.5%₩23.6M-19.0%232%Possible crowding
2024Q4₩950.4M+28.5%45+25.0%₩21.1M+2.8%610%Mixed
2024Q3₩854.1M-2.2%40+14.3%₩21.4M-14.5%410%Possible crowding
2024Q2₩915.7M+30.1%37+5.7%₩24.7M+23.0%300%Growing
2024Q1₩990.4M+22.8%34-8.1%₩29.1M+33.6%020%Mixed
2023Q4₩739.8M+32.4%36+5.9%₩20.6M+25.0%100%Growing
2023Q3₩873.7M+26.4%35+2.9%₩25M+22.8%000%Growing
2023Q2₩704M-2.1%35+6.1%₩20.1M-7.7%020%Possible crowding
2023Q1₩806.6M+16.6%37+15.6%₩21.8M+0.9%410%Mixed
2022Q4₩558.9M+0.5%34+6.3%₩16.4M-5.5%220%Possible crowding
2022Q3₩691.3M+20.9%34+9.7%₩20.3M+10.2%100%Growing
2022Q2₩719.5M+42.0%33+13.8%₩21.8M+24.8%100%Growing
2022Q1₩691.7M+25.4%32+23.1%₩21.6M+1.9%000%Mixed
2021Q4₩556.4M32₩17.4M100%
2021Q3₩571.8M31₩18.4M200%
2021Q2₩506.6M29₩17.5M410%
2021Q1₩551.7M26₩21.2M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.