SEOUL COMMERCIAL AREA

선정릉역 발달상권

강남구삼성2동· Area 323,475 m² · Area code 3120207 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩137.6M▼ -17.0% YoY
Stores5▼ -28.6% YoY
Sales per store₩27.5M▲ +16.1% YoY

Reading this area Estimated sales fell 17.0% from a year earlier and stores fell 28.6%. Sales per store are up 16.1%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -71.8%
Stores▼ -54.5%
Sales per store▼ -38.0%
Market size
Estimated sales (quarter)
₩137.6M
vs 2024Q4
-17.0%
Estimated transactions
11,837
Per-store economics
Estimated sales per store
₩27.5M
vs a year ago
+16.1%
Per transaction
₩12K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩137.6M – ₩571.1M
20212022202320242025
₩488.5M₩137.6M
Stores5 – 15
20212022202320242025
115
Sales per store₩15.1M – ₩51.3M
20212022202320242025
₩44.4M₩27.5M
Openings0 – 3
20212022202320242025
00
Closings0 – 3
20212022202320242025
01
Franchise share7% – 40%
20212022202320242025
18%40%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -17.0%, stores YoY -28.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
-28.6%
Franchise share
40% (2/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (14%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩149.4M₩137.6M
Stores 2024 Q1 → 2025 Q4
85
Sales per store 2024 Q1 → 2025 Q4
₩18.7M₩27.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–063%
  • 06–1111%
  • 11–1444%
  • 14–179%
  • 17–2128%
  • 21–246%
Age
  • 10s0%
  • 20s16%
  • 30s31%
  • 40s24%
  • 50s18%
  • 60+11%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon15%
  • Tue15%
  • Wed16%
  • Thu15%
  • Fri16%
  • Sat11%
  • Sun12%
Gender
  • Male58%
  • Female42%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩137.6M-17.0%5-28.6%₩27.5M+16.1%0140%Shrinking
2025Q3₩170M+9.2%6-25.0%₩28.3M+45.6%0033%Mixed
2025Q2₩170.5M-2.1%6-14.3%₩28.4M+14.3%0133%Possible recovery
2025Q1₩146.3M-2.1%7-12.5%₩20.9M+11.9%0029%Possible recovery
2024Q4₩165.9M-35.4%7-30.0%₩23.7M-7.7%0129%Shrinking
2024Q3₩155.6M-6.3%8-27.3%₩19.5M+28.9%1025%Shrinking
2024Q2₩174.1M-10.9%7-41.7%₩24.9M+52.8%0129%Shrinking
2024Q1₩149.4M-25.0%8-33.3%₩18.7M+12.5%0325%Shrinking
2023Q4₩256.6M-5.8%10-33.3%₩25.7M+41.3%2130%Shrinking
2023Q3₩166.1M-70.9%11-26.7%₩15.1M-60.3%129%Shrinking
2023Q2₩195.3M-59.2%12-20.0%₩16.3M-49.0%118%Shrinking
2023Q1₩199.3M-42.3%12-14.3%₩16.6M-32.7%038%Shrinking
2022Q4₩272.4M-37.4%15+7.1%₩18.2M-41.6%117%Possible crowding
2022Q3₩571.1M+45.6%15+36.4%₩38.1M+6.8%007%Growing
2022Q2₩479.1M-15.1%15+36.4%₩31.9M-37.8%107%Possible crowding
2022Q1₩345.3M-29.3%14+27.3%₩24.7M-44.5%117%Possible crowding
2021Q4₩435.3M14₩31.1M307%
2021Q3₩392.3M11₩35.7M009%
2021Q2₩564.5M11₩51.3M019%
2021Q1₩488.5M11₩44.4M0018%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.