SEOUL COMMERCIAL AREA

석촌고분역 발달상권

송파구석촌동· Area 129,121 m² · Area code 3120226 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

제과점 2025 Q4 · Seoul data

Estimated sales (quarter)₩628.5M▼ -9.3% YoY
Stores5±0.0% YoY
Sales per store₩125.7M▼ -9.3% YoY

Reading this area Against a year earlier, estimated sales -9.3%, stores 0.0% and sales per store -9.3% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +10.4%
Stores▲ +25.0%
Sales per store▼ -11.7%
Market size
Estimated sales (quarter)
₩628.5M
vs 2024Q4
-9.3%
Estimated transactions
47,903
Per-store economics
Estimated sales per store
₩125.7M
vs a year ago
-9.3%
Per transaction
₩13K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩550.6M – ₩867.3M
20212022202320242025
₩569.2M₩628.5M
Stores4 – 8
20212022202320242025
45
Sales per store₩103.1M – ₩157.8M
20212022202320242025
₩142.3M₩125.7M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share33% – 100%
20212022202320242025
50%60%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -9.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
60% (3/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (13%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩726.4M₩628.5M
Stores 2024 Q1 → 2025 Q4
65
Sales per store 2024 Q1 → 2025 Q4
₩121.1M₩125.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–1120%
  • 11–1432%
  • 14–1716%
  • 17–2124%
  • 21–248%
Age
  • 10s0%
  • 20s9%
  • 30s26%
  • 40s23%
  • 50s21%
  • 60+21%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon13%
  • Tue12%
  • Wed17%
  • Thu12%
  • Fri21%
  • Sat14%
  • Sun12%
Gender
  • Male44%
  • Female56%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩628.5M-9.3%50.0%₩125.7M-9.3%0160%Mixed
2025Q3₩676.5M+5.3%50.0%₩135.3M+5.3%1080%Growing
2025Q2₩631.3M-8.5%4-20.0%₩157.8M+14.4%01100%Shrinking
2025Q1₩614.4M-15.4%5-16.7%₩122.9M+1.5%0080%Shrinking
2024Q4₩692.7M-12.1%5-16.7%₩138.5M+5.5%0080%Shrinking
2024Q3₩642.7M-12.3%5-16.7%₩128.5M+5.2%0080%Shrinking
2024Q2₩689.9M-18.8%5-16.7%₩138M-2.5%0180%Shrinking
2024Q1₩726.4M-8.5%60.0%₩121.1M-8.5%1067%Mixed
2023Q4₩788M-9.1%6-14.3%₩131.3M+6.0%0050%Shrinking
2023Q3₩733.2M-14.6%6-14.3%₩122.2M-0.4%0050%Shrinking
2023Q2₩849.2M+2.0%6-25.0%₩141.5M+36.0%0050%Possible recovery
2023Q1₩793.7M+10.0%6-14.3%₩132.3M+28.3%0150%Mixed
2022Q4₩867.3M+10.3%7+16.7%₩123.9M-5.4%0043%Competition inflow
2022Q3₩858.9M+13.9%7+40.0%₩122.7M-18.6%0143%Competition inflow
2022Q2₩832.8M+51.2%8+60.0%₩104.1M-5.5%1038%Competition inflow
2022Q1₩721.5M+26.8%7+75.0%₩103.1M-27.6%2043%Competition inflow
2021Q4₩786.1M6₩131M1033%
2021Q3₩753.8M5₩150.8M0140%
2021Q2₩550.6M5₩110.1M2060%
2021Q1₩569.2M4₩142.3M0050%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.