SEOUL COMMERCIAL AREA

석촌고분역 Developed area

Songpa-gu (송파구) 석촌동· Area 129,121 m² · Area code 3120226 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

골프연습장 2025 Q4 · Seoul data

Estimated sales (quarter)₩314.7M▲ +20.3% YoY
Stores4▲ +33.3% YoY
Sales per store₩78.7M▼ -9.7% YoY

Reading this area Estimated sales rose 20.3% from a year earlier, but stores rose 33.3%. The market grew, yet stores grew faster, so sales per store fell 9.7%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +67.7%
Stores▲ +100.0%
Sales per store▼ -16.2%
Market size
Estimated sales (quarter)
₩314.7M
vs 2024Q4
+20.3%
Estimated transactions
8,404
Per-store economics
Estimated sales per store
₩78.7M
vs a year ago
-9.7%
Per transaction
₩37K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩187.7M – ₩358.9M
20212022202320242025
₩187.7M₩314.7M
Stores2 – 4
20212022202320242025
24
Sales per store₩51.5M – ₩149.9M
20212022202320242025
₩93.8M₩78.7M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share25% – 67%
20212022202320242025
50%50%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +20.3%, stores YoY +33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
+33.3%
Franchise share
50% (2/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩216.4M₩314.7M
Stores 2024 Q1 → 2025 Q4
34
Sales per store 2024 Q1 → 2025 Q4
₩72.1M₩78.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–064%
  • 06–115%
  • 11–1414%
  • 14–1720%
  • 17–2129%
  • 21–2427%
Age
  • 10s0%
  • 20s4%
  • 30s25%
  • 40s21%
  • 50s39%
  • 60+10%
Weekday / weekend
  • Weekday60%
  • Weekend40%
Day of week
  • Mon8%
  • Tue15%
  • Wed12%
  • Thu15%
  • Fri11%
  • Sat22%
  • Sun18%
Gender
  • Male68%
  • Female32%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩314.7M+20.3%4+33.3%₩78.7M-9.7%0050%Competition inflow
2025Q3₩242.1M-7.1%40.0%₩60.5M-7.1%0050%Mixed
2025Q2₩206M-14.4%4+33.3%₩51.5M-35.8%0050%Possible crowding
2025Q1₩250.7M+15.8%4+33.3%₩62.7M-13.1%1050%Competition inflow
2024Q4₩261.5M+24.3%30.0%₩87.2M+24.3%0167%Growing
2024Q3₩260.6M+1.1%4+33.3%₩65.1M-24.2%1050%Possible crowding
2024Q2₩240.5M-6.5%30.0%₩80.2M-6.5%0067%Mixed
2024Q1₩216.4M-30.4%3-25.0%₩72.1M-7.2%0067%Shrinking
2023Q4₩210.5M-26.6%3-25.0%₩70.2M-2.1%0067%Shrinking
2023Q3₩257.8M-19.8%3-25.0%₩85.9M+6.9%0067%Shrinking
2023Q2₩257.3M-28.3%3-25.0%₩85.8M-4.4%1167%Shrinking
2023Q1₩311M+21.6%4+33.3%₩77.7M-8.8%0025%Competition inflow
2022Q4₩286.7M+1.7%4+100.0%₩71.7M-49.2%0025%Possible crowding
2022Q3₩321.5M+7.3%4+100.0%₩80.4M-46.4%0025%Competition inflow
2022Q2₩358.9M+39.0%4+100.0%₩89.7M-30.5%1025%Competition inflow
2022Q1₩255.7M+36.3%3+50.0%₩85.2M-9.2%1033%Competition inflow
2021Q4₩282M2₩141M0050%
2021Q3₩299.7M2₩149.9M0050%
2021Q2₩258.2M2₩129.1M0050%
2021Q1₩187.7M2₩93.8M0050%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.