SEOUL COMMERCIAL AREA

석촌고분역 발달상권

송파구석촌동· Area 129,121 m² · Area code 3120226 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩4,731.5M▼ -1.2% YoY
Stores12±0.0% YoY
Sales per store₩394.3M▼ -1.2% YoY

Reading this area Against a year earlier, estimated sales -1.2%, stores 0.0% and sales per store -1.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +91.8%
Stores▲ +20.0%
Sales per store▲ +59.9%
Market size
Estimated sales (quarter)
₩4,731.5M
vs 2024Q4
-1.2%
Estimated transactions
126,683
Per-store economics
Estimated sales per store
₩394.3M
vs a year ago
-1.2%
Per transaction
₩37K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2,466.3M – ₩5,096.5M
20212022202320242025
₩2,466.3M₩4,731.5M
Stores10 – 12
20212022202320242025
1012
Sales per store₩246.6M – ₩484.9M
20212022202320242025
₩246.6M₩394.3M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -1.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
12
vs a year ago
0.0%
Franchise share
0% (0/12)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩4,782.3M₩4,731.5M
Stores 2024 Q1 → 2025 Q4
1012
Sales per store 2024 Q1 → 2025 Q4
₩478.2M₩394.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1125%
  • 11–1439%
  • 14–1727%
  • 17–219%
  • 21–240%
Age
  • 10s0%
  • 20s9%
  • 30s20%
  • 40s22%
  • 50s24%
  • 60+24%
Weekday / weekend
  • Weekday84%
  • Weekend16%
Day of week
  • Mon22%
  • Tue14%
  • Wed21%
  • Thu11%
  • Fri17%
  • Sat16%
  • Sun0%
Gender
  • Male47%
  • Female53%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩4,731.5M-1.2%120.0%₩394.3M-1.2%000%Mixed
2025Q3₩4,229.6M-17.0%120.0%₩352.5M-17.0%000%Mixed
2025Q2₩4,469.5M-7.7%12+9.1%₩372.5M-15.4%000%Possible crowding
2025Q1₩4,868.3M+1.8%12+20.0%₩405.7M-15.2%000%Possible crowding
2024Q4₩4,790.3M-1.0%12+20.0%₩399.2M-17.5%000%Possible crowding
2024Q3₩5,096.5M+5.1%12+20.0%₩424.7M-12.4%100%Competition inflow
2024Q2₩4,841.6M+5.7%11+10.0%₩440.1M-3.9%100%Competition inflow
2024Q1₩4,782.3M+2.4%100.0%₩478.2M+2.4%000%Mixed
2023Q4₩4,838.2M+19.9%100.0%₩483.8M+19.9%000%Growing
2023Q3₩4,848.6M+30.2%100.0%₩484.9M+30.2%000%Growing
2023Q2₩4,581.3M+19.0%10-9.1%₩458.1M+30.9%000%Mixed
2023Q1₩4,670.7M+31.6%10-9.1%₩467.1M+44.8%110%Mixed
2022Q4₩4,035.4M+16.4%10-9.1%₩403.5M+28.0%000%Mixed
2022Q3₩3,723.9M+23.9%10-9.1%₩372.4M+36.3%010%Mixed
2022Q2₩3,848.7M+39.7%110.0%₩349.9M+39.7%000%Growing
2022Q1₩3,548.9M+43.9%11+10.0%₩322.6M+30.8%000%Growing
2021Q4₩3,467.3M11₩315.2M000%
2021Q3₩3,005.3M11₩273.2M000%
2021Q2₩2,754.7M11₩250.4M100%
2021Q1₩2,466.3M10₩246.6M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.