SEOUL COMMERCIAL AREA

석촌고분역 발달상권

송파구석촌동· Area 129,121 m² · Area code 3120226 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩663.6M▲ +15.1% YoY
Stores10▲ +25.0% YoY
Sales per store₩66.4M▼ -7.9% YoY

Reading this area Estimated sales rose 15.1% from a year earlier, but stores rose 25.0%. The market grew, yet stores grew faster, so sales per store fell 7.9%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +187.5%
Stores±0.0%
Sales per store▲ +187.5%
Market size
Estimated sales (quarter)
₩663.6M
vs 2024Q4
+15.1%
Estimated transactions
16,576
Per-store economics
Estimated sales per store
₩66.4M
vs a year ago
-7.9%
Per transaction
₩40K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩225.7M – ₩910.5M
20212022202320242025
₩230.8M₩663.6M
Stores8 – 11
20212022202320242025
1010
Sales per store₩22.6M – ₩101.2M
20212022202320242025
₩23.1M₩66.4M
Openings0 – 2
20212022202320242025
02
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +15.1%, stores YoY +25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
+25.0%
Franchise share
0% (0/10)
Movement
Openings (rate)
2 (20%)
Closings (rate)
0 (0%)
Net store change
+2
Estimated sales 2024 Q1 → 2025 Q4
₩439M₩663.6M
Stores 2024 Q1 → 2025 Q4
910
Sales per store 2024 Q1 → 2025 Q4
₩48.8M₩66.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0619%
  • 06–110%
  • 11–147%
  • 14–174%
  • 17–2128%
  • 21–2441%
Age
  • 10s0%
  • 20s10%
  • 30s30%
  • 40s28%
  • 50s19%
  • 60+13%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon10%
  • Tue15%
  • Wed16%
  • Thu13%
  • Fri18%
  • Sat16%
  • Sun12%
Gender
  • Male68%
  • Female32%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩663.6M+15.1%10+25.0%₩66.4M-7.9%200%Competition inflow
2025Q3₩539M-30.9%8-20.0%₩67.4M-13.7%000%Shrinking
2025Q2₩677.2M-25.6%8-11.1%₩84.6M-16.3%000%Shrinking
2025Q1₩452.3M+3.0%8-11.1%₩56.5M+15.9%110%Mixed
2024Q4₩576.6M-8.2%8-11.1%₩72.1M+3.3%020%Shrinking
2024Q3₩780.5M+19.8%10-9.1%₩78.1M+31.8%100%Mixed
2024Q2₩910.5M+32.4%9-10.0%₩101.2M+47.1%000%Mixed
2024Q1₩439M-17.8%90.0%₩48.8M-17.8%000%Mixed
2023Q4₩627.9M+15.6%90.0%₩69.8M+15.6%020%Growing
2023Q3₩651.7M-1.2%11+22.2%₩59.2M-19.2%100%Possible crowding
2023Q2₩687.5M-2.7%100.0%₩68.8M-2.7%210%Mixed
2023Q1₩534M+136.6%9-10.0%₩59.3M+162.8%000%Mixed
2022Q4₩543M+48.5%9-10.0%₩60.3M+65.0%000%Mixed
2022Q3₩659.9M+146.2%9-10.0%₩73.3M+173.5%010%Mixed
2022Q2₩706.6M+109.5%10-9.1%₩70.7M+130.4%000%Mixed
2022Q1₩225.7M-2.2%100.0%₩22.6M-2.2%000%Mixed
2021Q4₩365.6M10₩36.6M000%
2021Q3₩268.1M10₩26.8M010%
2021Q2₩337.3M11₩30.7M100%
2021Q1₩230.8M10₩23.1M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.