SEOUL COMMERCIAL AREA

석촌고분역 발달상권

송파구석촌동· Area 129,121 m² · Area code 3120226 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠 강습 2025 Q4 · Seoul data

Estimated sales (quarter)₩87.2M▼ -41.0% YoY
Stores14▼ -12.5% YoY
Sales per store₩6.2M▼ -32.6% YoY

Reading this area Estimated sales fell 41.0% from a year earlier and stores fell 12.5%. Sales per store are down 32.6%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -1.7%
Stores±0.0%
Sales per store▼ -1.7%
Market size
Estimated sales (quarter)
₩87.2M
vs 2024Q4
-41.0%
Estimated transactions
349
Per-store economics
Estimated sales per store
₩6.2M
vs a year ago
-32.6%
Per transaction
₩250K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩87.2M – ₩239.5M
20212022202320242025
₩88.8M₩87.2M
Stores14 – 20
20212022202320242025
1414
Sales per store₩4.8M – ₩16M
20212022202320242025
₩6.3M₩6.2M
Openings0 – 2
20212022202320242025
02
Closings0 – 3
20212022202320242025
12
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -41.0%, stores YoY -12.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
-12.5%
Franchise share
0% (0/14)
Movement
Openings (rate)
2 (14%)
Closings (rate)
2 (14%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩110.8M₩87.2M
Stores 2024 Q1 → 2025 Q4
2014
Sales per store 2024 Q1 → 2025 Q4
₩5.5M₩6.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1122%
  • 11–1415%
  • 14–1733%
  • 17–2131%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s8%
  • 40s63%
  • 50s9%
  • 60+20%
Weekday / weekend
  • Weekday93%
  • Weekend7%
Day of week
  • Mon23%
  • Tue4%
  • Wed22%
  • Thu25%
  • Fri19%
  • Sat7%
  • Sun0%
Gender
  • Male49%
  • Female51%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩87.2M-41.0%14-12.5%₩6.2M-32.6%220%Shrinking
2025Q3₩119.1M-17.4%14-26.3%₩8.5M+12.1%010%Shrinking
2025Q2₩136.1M+48.6%15-21.1%₩9.1M+88.2%100%Mixed
2025Q1₩147.6M+33.2%14-30.0%₩10.5M+90.3%020%Mixed
2024Q4₩147.9M+22.6%16-15.8%₩9.2M+45.6%030%Mixed
2024Q3₩144.2M-18.2%19+5.6%₩7.6M-22.5%000%Possible crowding
2024Q2₩91.6M-42.5%19+5.6%₩4.8M-45.5%010%Possible crowding
2024Q1₩110.8M-14.1%20+17.6%₩5.5M-27.0%100%Possible crowding
2023Q4₩120.7M+12.2%19+11.8%₩6.4M+0.4%210%Mixed
2023Q3₩176.2M+44.8%18+20.0%₩9.8M+20.6%000%Growing
2023Q2₩159.4M-13.7%18+28.6%₩8.9M-32.9%100%Possible crowding
2023Q1₩129M-21.9%17+13.3%₩7.6M-31.1%000%Possible crowding
2022Q4₩107.5M-49.6%17+13.3%₩6.3M-55.5%200%Possible crowding
2022Q3₩121.8M-40.0%150.0%₩8.1M-40.0%100%Mixed
2022Q2₩184.8M-22.9%14-6.7%₩13.2M-17.3%010%Shrinking
2022Q1₩165.2M+86.1%15+7.1%₩11M+73.7%110%Growing
2021Q4₩213.2M15₩14.2M110%
2021Q3₩203.1M15₩13.5M110%
2021Q2₩239.5M15₩16M100%
2021Q1₩88.8M14₩6.3M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.