SEOUL COMMERCIAL AREA

방학동도깨비시장 전통시장

도봉구방학2동· Area 42,546 m² · Area code 3130148 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

제과점 2025 Q4 · Seoul data

Estimated sales (quarter)₩88.7M▲ +19.7% YoY
Stores4±0.0% YoY
Sales per store₩22.2M▲ +19.7% YoY

Reading this area Estimated sales rose 19.7% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 19.7%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +59.9%
Stores▲ +33.3%
Sales per store▲ +19.9%
Market size
Estimated sales (quarter)
₩88.7M
vs 2024Q4
+19.7%
Estimated transactions
9,245
Per-store economics
Estimated sales per store
₩22.2M
vs a year ago
+19.7%
Per transaction
₩10K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩55.5M – ₩102.8M
20212022202320242025
₩55.5M₩88.7M
Stores3 – 5
20212022202320242025
34
Sales per store₩17.1M – ₩30.8M
20212022202320242025
₩18.5M₩22.2M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +19.7%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩82.4M₩88.7M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩20.6M₩22.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1121%
  • 11–1423%
  • 14–1729%
  • 17–2121%
  • 21–246%
Age
  • 10s0%
  • 20s5%
  • 30s9%
  • 40s14%
  • 50s24%
  • 60+47%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon11%
  • Tue13%
  • Wed14%
  • Thu16%
  • Fri21%
  • Sat13%
  • Sun13%
Gender
  • Male52%
  • Female48%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩88.7M+19.7%40.0%₩22.2M+19.7%000%Growing
2025Q3₩80.9M+18.2%40.0%₩20.2M+18.2%010%Growing
2025Q2₩102.8M+31.0%5+25.0%₩20.6M+4.8%100%Growing
2025Q1₩88M+6.8%40.0%₩22M+6.8%000%Growing
2024Q4₩74.1M-23.5%40.0%₩18.5M-23.5%000%Mixed
2024Q3₩68.4M-11.8%4+33.3%₩17.1M-33.9%000%Possible crowding
2024Q2₩78.5M-13.8%4+33.3%₩19.6M-35.4%000%Possible crowding
2024Q1₩82.4M-9.9%4+33.3%₩20.6M-32.4%000%Possible crowding
2023Q4₩96.8M+10.8%4+33.3%₩24.2M-16.9%100%Competition inflow
2023Q3₩77.6M-5.5%30.0%₩25.9M-5.5%000%Mixed
2023Q2₩91.1M-1.3%30.0%₩30.4M-1.3%000%Mixed
2023Q1₩91.4M+31.6%30.0%₩30.5M+31.6%000%Growing
2022Q4₩87.4M+15.1%30.0%₩29.1M+15.1%000%Growing
2022Q3₩82.1M+36.6%30.0%₩27.4M+36.6%000%Growing
2022Q2₩92.3M+52.2%30.0%₩30.8M+52.2%000%Growing
2022Q1₩69.5M+25.2%30.0%₩23.2M+25.2%000%Growing
2021Q4₩75.9M3₩25.3M000%
2021Q3₩60.1M3₩20M000%
2021Q2₩60.6M3₩20.2M000%
2021Q1₩55.5M3₩18.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.