SEOUL COMMERCIAL AREA

방학동도깨비시장 Traditional market

Dobong-gu (도봉구) 방학2동· Area 42,546 m² · Area code 3130148 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,075.4M▼ -1.5% YoY
Stores3±0.0% YoY
Sales per store₩691.8M▼ -1.5% YoY

Reading this area Against a year earlier, estimated sales -1.5%, stores 0.0% and sales per store -1.5% do not read in one direction. (vs a year earlier: Sales→ · Stores→ · Per store→)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +26.7%
Stores▲ +50.0%
Sales per store▼ -15.5%
Market size
Estimated sales (quarter)
₩2,075.4M
vs 2024Q4
-1.5%
Estimated transactions
133,948
Per-store economics
Estimated sales per store
₩691.8M
vs a year ago
-1.5%
Per transaction
₩15K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,638.1M – ₩2,149.9M
20212022202320242025
₩1,638.1M₩2,075.4M
Stores2 – 3
20212022202320242025
23
Sales per store₩637.3M – ₩1,075M
20212022202320242025
₩819M₩691.8M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share33% – 50%
20212022202320242025
50%33%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -1.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
33% (1/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,911.9M₩2,075.4M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩637.3M₩691.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1129%
  • 11–1427%
  • 14–1730%
  • 17–2114%
  • 21–240%
Age
  • 10s0%
  • 20s2%
  • 30s5%
  • 40s12%
  • 50s24%
  • 60+57%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon19%
  • Tue18%
  • Wed15%
  • Thu15%
  • Fri17%
  • Sat16%
  • Sun1%
Gender
  • Male51%
  • Female49%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩2,075.4M-1.5%30.0%₩691.8M-1.5%0033%Sales→ · Stores→ · Per store→
2025Q3₩1,992.8M-4.4%30.0%₩664.3M-4.4%0033%Sales↓ · Stores→ · Per store↓
2025Q2₩1,979.1M+2.8%30.0%₩659.7M+2.8%0033%Sales→ · Stores→ · Per store→
2025Q1₩2,013.4M+5.3%30.0%₩671.1M+5.3%0033%Sales↑ · Stores→ · Per store↑
2024Q4₩2,106.9M+4.7%3+50.0%₩702.3M-30.2%0033%Sales↑ · Stores↑ · Per store↓
2024Q3₩2,083.9M+4.8%3+50.0%₩694.6M-30.1%0033%Sales↑ · Stores↑ · Per store↓
2024Q2₩1,925.2M-10.5%3+50.0%₩641.7M-40.3%0033%Sales↓ · Stores↑ · Per store↓
2024Q1₩1,911.9M+2.3%3+50.0%₩637.3M-31.8%2133%Sales→ · Stores↑ · Per store↓
2023Q4₩2,012.5M-2.4%20.0%₩1,006.3M-2.4%0050%Sales→ · Stores→ · Per store→
2023Q3₩1,988M+5.7%20.0%₩994M+5.7%0050%Sales↑ · Stores→ · Per store↑
2023Q2₩2,149.9M+9.9%20.0%₩1,075M+9.9%0050%Sales↑ · Stores→ · Per store↑
2023Q1₩1,868.3M-8.2%20.0%₩934.2M-8.2%0050%Sales↓ · Stores→ · Per store↓
2022Q4₩2,063M+8.6%20.0%₩1,031.5M+8.6%0050%Sales↑ · Stores→ · Per store↑
2022Q3₩1,881.3M-0.3%20.0%₩940.7M-0.3%0050%Sales→ · Stores→ · Per store→
2022Q2₩1,956.9M+13.0%20.0%₩978.4M+13.0%0050%Sales↑ · Stores→ · Per store↑
2022Q1₩2,036.3M+24.3%20.0%₩1,018.1M+24.3%0050%Sales↑ · Stores→ · Per store↑
2021Q4₩1,899.2M2₩949.6M0050%
2021Q3₩1,886.1M2₩943M0050%
2021Q2₩1,732.3M2₩866.2M0050%
2021Q1₩1,638.1M2₩819M0050%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.