SEOUL COMMERCIAL AREA

방학동도깨비시장 전통시장

도봉구방학2동· Area 42,546 m² · Area code 3130148 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

수산물판매 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,495.8M▼ -22.9% YoY
Stores10▼ -16.7% YoY
Sales per store₩249.6M▼ -7.5% YoY

Reading this area Estimated sales fell 22.9% from a year earlier and stores fell 16.7%. Sales per store are down 7.5%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +11.6%
Stores▼ -23.1%
Sales per store▲ +45.0%
Market size
Estimated sales (quarter)
₩2,495.8M
vs 2024Q4
-22.9%
Estimated transactions
134,318
Per-store economics
Estimated sales per store
₩249.6M
vs a year ago
-7.5%
Per transaction
₩19K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,964.9M – ₩3,325.3M
20212022202320242025
₩2,237.2M₩2,495.8M
Stores10 – 16
20212022202320242025
1310
Sales per store₩136.9M – ₩269.8M
20212022202320242025
₩172.1M₩249.6M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
01
Franchise share6% – 10%
20212022202320242025
8%10%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -22.9%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
-16.7%
Franchise share
10% (1/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (9%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩2,958.3M₩2,495.8M
Stores 2024 Q1 → 2025 Q4
1410
Sales per store 2024 Q1 → 2025 Q4
₩211.3M₩249.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1113%
  • 11–1429%
  • 14–1738%
  • 17–2120%
  • 21–241%
Age
  • 10s0%
  • 20s2%
  • 30s4%
  • 40s10%
  • 50s24%
  • 60+60%
Weekday / weekend
  • Weekday64%
  • Weekend36%
Day of week
  • Mon9%
  • Tue11%
  • Wed14%
  • Thu14%
  • Fri16%
  • Sat20%
  • Sun16%
Gender
  • Male36%
  • Female64%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,495.8M-22.9%10-16.7%₩249.6M-7.5%0110%Shrinking
2025Q3₩2,020.2M-26.6%11-8.3%₩183.7M-19.9%009%Shrinking
2025Q2₩2,516.8M-1.9%11-21.4%₩228.8M+24.9%019%Possible recovery
2025Q1₩2,894.2M-2.2%12-14.3%₩241.2M+14.1%008%Possible recovery
2024Q4₩3,237.8M+0.7%12-14.3%₩269.8M+17.5%008%Possible recovery
2024Q3₩2,751.3M-8.3%12-25.0%₩229.3M+22.3%028%Shrinking
2024Q2₩2,564.5M+17.0%14-12.5%₩183.2M+33.8%007%Mixed
2024Q1₩2,958.3M-5.5%14-6.7%₩211.3M+1.3%007%Shrinking
2023Q4₩3,215.1M-3.3%14-6.7%₩229.7M+3.6%027%Shrinking
2023Q3₩2,998.9M+4.6%16+23.1%₩187.4M-15.0%006%Competition inflow
2023Q2₩2,191.1M-15.7%16+14.3%₩136.9M-26.2%216%Possible crowding
2023Q1₩3,129.6M+31.2%15+15.4%₩208.6M+13.7%007%Growing
2022Q4₩3,325.3M+31.5%15+25.0%₩221.7M+5.2%207%Growing
2022Q3₩2,865.8M+28.6%13+8.3%₩220.4M+18.7%018%Growing
2022Q2₩2,598.9M+32.3%140.0%₩185.6M+32.3%217%Growing
2022Q1₩2,385.2M+6.6%130.0%₩183.5M+6.6%108%Growing
2021Q4₩2,528.3M12₩210.7M008%
2021Q3₩2,228.1M12₩185.7M028%
2021Q2₩1,964.9M14₩140.3M107%
2021Q1₩2,237.2M13₩172.1M008%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.