SEOUL COMMERCIAL AREA

방학동도깨비시장 전통시장

도봉구방학2동· Area 42,546 m² · Area code 3130148 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩552.8M▲ +25.7% YoY
Stores10▼ -9.1% YoY
Sales per store₩55.3M▲ +38.3% YoY

Reading this area Against a year earlier, estimated sales +25.7%, stores -9.1% and sales per store +38.3% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +55.2%
Stores▼ -16.7%
Sales per store▲ +86.2%
Market size
Estimated sales (quarter)
₩552.8M
vs 2024Q4
+25.7%
Estimated transactions
46,871
Per-store economics
Estimated sales per store
₩55.3M
vs a year ago
+38.3%
Per transaction
₩12K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩221M – ₩552.8M
20212022202320242025
₩356.2M₩552.8M
Stores10 – 13
20212022202320242025
1210
Sales per store₩18.4M – ₩55.3M
20212022202320242025
₩29.7M₩55.3M
Openings0 – 2
20212022202320242025
20
Closings0 – 2
20212022202320242025
10
Franchise share0% – 10%
20212022202320242025
8%10%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +25.7%, stores YoY -9.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
-9.1%
Franchise share
10% (1/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩460.4M₩552.8M
Stores 2024 Q1 → 2025 Q4
1110
Sales per store 2024 Q1 → 2025 Q4
₩41.9M₩55.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–1116%
  • 11–1430%
  • 14–1730%
  • 17–2124%
  • 21–240%
Age
  • 10s0%
  • 20s4%
  • 30s6%
  • 40s15%
  • 50s33%
  • 60+41%
Weekday / weekend
  • Weekday60%
  • Weekend40%
Day of week
  • Mon12%
  • Tue7%
  • Wed12%
  • Thu13%
  • Fri16%
  • Sat23%
  • Sun17%
Gender
  • Male46%
  • Female54%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩552.8M+25.7%10-9.1%₩55.3M+38.3%0010%Mixed
2025Q3₩461.2M+5.5%10-9.1%₩46.1M+16.1%1110%Mixed
2025Q2₩396.3M+2.1%10-9.1%₩39.6M+12.3%0110%Possible recovery
2025Q1₩463.7M+0.7%110.0%₩42.2M+0.7%009%Mixed
2024Q4₩439.8M-9.4%11-8.3%₩40M-1.1%009%Shrinking
2024Q3₩437M-3.1%11-15.4%₩39.7M+14.5%009%Shrinking
2024Q2₩388.1M-4.5%11-15.4%₩35.3M+12.8%009%Shrinking
2024Q1₩460.4M+2.8%11-15.4%₩41.9M+21.5%119%Possible recovery
2023Q4₩485.3M+5.5%12-7.7%₩40.4M+14.3%010%Mixed
2023Q3₩450.9M+7.8%13+8.3%₩34.7M-0.5%000%Mixed
2023Q2₩406.5M+33.2%13+8.3%₩31.3M+23.0%110%Growing
2023Q1₩447.8M+21.3%13+8.3%₩34.4M+12.0%000%Growing
2022Q4₩460M+44.1%13+8.3%₩35.4M+33.0%100%Growing
2022Q3₩418.2M+35.3%120.0%₩34.9M+35.3%110%Growing
2022Q2₩305.1M+38.1%120.0%₩25.4M+38.1%000%Growing
2022Q1₩369.2M+3.7%120.0%₩30.8M+3.7%000%Growing
2021Q4₩319.1M12₩26.6M000%
2021Q3₩309.2M12₩25.8M000%
2021Q2₩221M12₩18.4M120%
2021Q1₩356.2M12₩29.7M218%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.