SEOUL COMMERCIAL AREA

방학동도깨비시장 Traditional market

Dobong-gu (도봉구) 방학2동· Area 42,546 m² · Area code 3130148 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩65.4M▼ -1.7% YoY
Stores3±0.0% YoY
Sales per store₩21.8M▼ -1.7% YoY

Reading this area Against a year earlier, estimated sales -1.7%, stores 0.0% and sales per store -1.7% do not read in one direction. (vs a year earlier: Sales→ · Stores→ · Per store→)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +41.8%
Stores±0.0%
Sales per store▲ +41.8%
Market size
Estimated sales (quarter)
₩65.4M
vs 2024Q4
-1.7%
Estimated transactions
4,421
Per-store economics
Estimated sales per store
₩21.8M
vs a year ago
-1.7%
Per transaction
₩15K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩41M – ₩74.5M
20212022202320242025
₩46.1M₩65.4M
Stores2 – 4
20212022202320242025
33
Sales per store₩10.2M – ₩24.8M
20212022202320242025
₩15.4M₩21.8M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 33%
20212022202320242025
0%33%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -1.7%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
33% (1/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩61.7M₩65.4M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩20.6M₩21.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–112%
  • 11–1412%
  • 14–1729%
  • 17–2156%
  • 21–241%
Age
  • 10s1%
  • 20s3%
  • 30s8%
  • 40s18%
  • 50s25%
  • 60+45%
Weekday / weekend
  • Weekday63%
  • Weekend37%
Day of week
  • Mon5%
  • Tue15%
  • Wed17%
  • Thu12%
  • Fri14%
  • Sat18%
  • Sun19%
Gender
  • Male51%
  • Female49%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩65.4M-1.7%30.0%₩21.8M-1.7%0033%Sales→ · Stores→ · Per store→
2025Q3₩72.1M-0.3%30.0%₩24M-0.3%0033%Sales→ · Stores→ · Per store→
2025Q2₩63.4M-14.8%30.0%₩21.1M-14.8%0033%Sales↓ · Stores→ · Per store↓
2025Q1₩56.2M-8.9%30.0%₩18.7M-8.9%0033%Sales↓ · Stores→ · Per store↓
2024Q4₩66.5M+4.9%30.0%₩22.2M+4.9%0033%Sales↑ · Stores→ · Per store↑
2024Q3₩72.3M3+50.0%₩24.1M0033%
2024Q2₩74.5M3+50.0%₩24.8M0033%
2024Q1₩61.7M3+50.0%₩20.6M0033%
2023Q4₩63.4M3+50.0%₩21.1M2033%
2023Q32-33.3%000%
2023Q22-50.0%000%
2023Q12-50.0%000%
2022Q42-50.0%010%
2022Q3₩67.2M+17.5%3-25.0%₩22.4M+56.6%010%Sales↑ · Stores↓ · Per store↑
2022Q2₩54.2M+32.3%40.0%₩13.5M+32.3%000%Sales↑ · Stores→ · Per store↑
2022Q1₩53.3M+15.6%4+33.3%₩13.3M-13.3%000%Sales↑ · Stores↑ · Per store↓
2021Q4₩51.5M4₩12.9M000%
2021Q3₩57.2M4₩14.3M000%
2021Q2₩41M4₩10.2M100%
2021Q1₩46.1M3₩15.4M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.