SEOUL COMMERCIAL AREA

방학동도깨비시장 전통시장

도봉구방학2동· Area 42,546 m² · Area code 3130148 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,166.3M▲ +17.9% YoY
Stores6±0.0% YoY
Sales per store₩194.4M▲ +17.9% YoY

Reading this area Estimated sales rose 17.9% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 17.9%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +56.6%
Stores▼ -14.3%
Sales per store▲ +82.7%
Market size
Estimated sales (quarter)
₩1,166.3M
vs 2024Q4
+17.9%
Estimated transactions
56,982
Per-store economics
Estimated sales per store
₩194.4M
vs a year ago
+17.9%
Per transaction
₩20K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩728.3M – ₩1,223.3M
20212022202320242025
₩744.6M₩1,166.3M
Stores6 – 7
20212022202320242025
76
Sales per store₩106.4M – ₩203.9M
20212022202320242025
₩106.4M₩194.4M
Openings0 – 1
20212022202320242025
10
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +17.9%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
0.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩879.3M₩1,166.3M
Stores 2024 Q1 → 2025 Q4
66
Sales per store 2024 Q1 → 2025 Q4
₩146.6M₩194.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1127%
  • 11–1433%
  • 14–1726%
  • 17–2114%
  • 21–240%
Age
  • 10s0%
  • 20s4%
  • 30s11%
  • 40s24%
  • 50s25%
  • 60+36%
Weekday / weekend
  • Weekday84%
  • Weekend16%
Day of week
  • Mon22%
  • Tue15%
  • Wed15%
  • Thu15%
  • Fri17%
  • Sat16%
  • Sun0%
Gender
  • Male38%
  • Female62%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,166.3M+17.9%60.0%₩194.4M+17.9%000%Growing
2025Q3₩728.3M-5.0%60.0%₩121.4M-5.0%000%Mixed
2025Q2₩831.9M+7.1%60.0%₩138.7M+7.1%000%Growing
2025Q1₩957.3M+8.9%60.0%₩159.6M+8.9%000%Growing
2024Q4₩989.6M-19.1%60.0%₩164.9M-19.1%000%Mixed
2024Q3₩767M-2.8%60.0%₩127.8M-2.8%000%Mixed
2024Q2₩777M-19.9%60.0%₩129.5M-19.9%000%Mixed
2024Q1₩879.3M-0.7%60.0%₩146.6M-0.7%000%Mixed
2023Q4₩1,223.3M+21.1%60.0%₩203.9M+21.1%000%Growing
2023Q3₩789M+1.6%60.0%₩131.5M+1.6%000%Mixed
2023Q2₩970.3M+14.9%60.0%₩161.7M+14.9%000%Growing
2023Q1₩885.4M+17.5%60.0%₩147.6M+17.5%000%Growing
2022Q4₩1,010.5M-0.4%60.0%₩168.4M-0.4%000%Mixed
2022Q3₩776.2M-6.7%60.0%₩129.4M-6.7%000%Mixed
2022Q2₩844.8M-2.5%60.0%₩140.8M-2.5%000%Mixed
2022Q1₩753.5M+1.2%6-14.3%₩125.6M+18.1%000%Possible recovery
2021Q4₩1,014M6₩169M000%
2021Q3₩831.7M6₩138.6M000%
2021Q2₩866.7M6₩144.4M010%
2021Q1₩744.6M7₩106.4M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.