SEOUL COMMERCIAL AREA

방학동도깨비시장 전통시장

도봉구방학2동· Area 42,546 m² · Area code 3130148 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩22.3M▼ -63.8% YoY
Stores3±0.0% YoY
Sales per store₩7.4M▼ -63.8% YoY

Reading this area Against a year earlier, estimated sales -63.8%, stores 0.0% and sales per store -63.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -74.1%
Stores▼ -25.0%
Sales per store▼ -65.5%
Market size
Estimated sales (quarter)
₩22.3M
vs 2024Q4
-63.8%
Estimated transactions
550
Per-store economics
Estimated sales per store
₩7.4M
vs a year ago
-63.8%
Per transaction
₩41K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩22.3M – ₩223.7M
20212022202320242025
₩86.3M₩22.3M
Stores3 – 4
20212022202320242025
43
Sales per store₩7.4M – ₩55.9M
20212022202320242025
₩21.6M₩7.4M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -63.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩54.6M₩22.3M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩18.2M₩7.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–065%
  • 06–110%
  • 11–140%
  • 14–176%
  • 17–2118%
  • 21–2471%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s0%
  • 50s54%
  • 60+46%
Weekday / weekend
  • Weekday53%
  • Weekend47%
Day of week
  • Mon5%
  • Tue5%
  • Wed22%
  • Thu17%
  • Fri4%
  • Sat29%
  • Sun18%
Gender
  • Male97%
  • Female3%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩22.3M-63.8%30.0%₩7.4M-63.8%000%Mixed
2025Q3₩29.7M-68.3%30.0%₩9.9M-68.3%000%Mixed
2025Q2₩29.3M-80.7%30.0%₩9.8M-80.7%000%Mixed
2025Q1₩33.3M-38.9%30.0%₩11.1M-38.9%000%Mixed
2024Q4₩61.5M-28.0%30.0%₩20.5M-28.0%000%Mixed
2024Q3₩93.5M+34.1%30.0%₩31.2M+34.1%000%Growing
2024Q2₩152M+42.2%3-25.0%₩50.7M+89.6%000%Mixed
2024Q1₩54.6M-60.9%30.0%₩18.2M-60.9%000%Mixed
2023Q4₩85.5M-42.2%30.0%₩28.5M-42.2%000%Mixed
2023Q3₩69.7M-58.9%3-25.0%₩23.2M-45.2%010%Shrinking
2023Q2₩106.9M-52.2%40.0%₩26.7M-52.2%100%Mixed
2023Q1₩139.7M+36.9%3-25.0%₩46.6M+82.5%000%Mixed
2022Q4₩147.9M-11.3%3-25.0%₩49.3M+18.2%010%Shrinking
2022Q3₩169.7M+54.6%40.0%₩42.4M+54.6%000%Growing
2022Q2₩223.7M+88.5%40.0%₩55.9M+88.5%000%Growing
2022Q1₩102.1M+18.3%40.0%₩25.5M+18.3%000%Growing
2021Q4₩166.8M4₩41.7M000%
2021Q3₩109.8M4₩27.5M000%
2021Q2₩118.7M4₩29.7M000%
2021Q1₩86.3M4₩21.6M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.