SEOUL COMMERCIAL AREA

방학동도깨비시장 전통시장

도봉구방학2동· Area 42,546 m² · Area code 3130148 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

육류판매 2025 Q4 · Seoul data

Estimated sales (quarter)₩6,821.7M▲ +27.6% YoY
Stores13▼ -7.1% YoY
Sales per store₩524.7M▲ +37.4% YoY

Reading this area Against a year earlier, estimated sales +27.6%, stores -7.1% and sales per store +37.4% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +27.6%
Stores▼ -7.1%
Sales per store▲ +37.4%
Market size
Estimated sales (quarter)
₩6,821.7M
vs 2024Q4
+27.6%
Estimated transactions
211,973
Per-store economics
Estimated sales per store
₩524.7M
vs a year ago
+37.4%
Per transaction
₩32K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4,335.3M – ₩6,821.7M
20212022202320242025
₩5,346.4M₩6,821.7M
Stores13 – 16
20212022202320242025
1413
Sales per store₩289M – ₩524.7M
20212022202320242025
₩381.9M₩524.7M
Openings0 – 2
20212022202320242025
10
Closings0 – 1
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +27.6%, stores YoY -7.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
13
vs a year ago
-7.1%
Franchise share
0% (0/13)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (8%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩5,368.9M₩6,821.7M
Stores 2024 Q1 → 2025 Q4
1513
Sales per store 2024 Q1 → 2025 Q4
₩357.9M₩524.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1113%
  • 11–1426%
  • 14–1738%
  • 17–2123%
  • 21–240%
Age
  • 10s0%
  • 20s1%
  • 30s5%
  • 40s16%
  • 50s28%
  • 60+49%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon9%
  • Tue10%
  • Wed14%
  • Thu15%
  • Fri18%
  • Sat19%
  • Sun14%
Gender
  • Male39%
  • Female61%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩6,821.7M+27.6%13-7.1%₩524.7M+37.4%010%Mixed
2025Q3₩5,058.4M-11.2%14-6.7%₩361.3M-4.8%000%Shrinking
2025Q2₩4,376.8M+1.0%14-6.7%₩312.6M+8.2%000%Possible recovery
2025Q1₩6,142.4M+14.4%14-6.7%₩438.7M+22.6%000%Mixed
2024Q4₩5,344.9M+7.3%14-6.7%₩381.8M+15.0%010%Mixed
2024Q3₩5,695M-2.7%150.0%₩379.7M-2.7%110%Mixed
2024Q2₩4,335.3M-4.4%150.0%₩289M-4.4%000%Mixed
2024Q1₩5,368.9M+0.8%15+7.1%₩357.9M-5.9%000%Possible crowding
2023Q4₩4,981.5M-5.7%15+7.1%₩332.1M-12.0%000%Possible crowding
2023Q3₩5,852.5M+4.9%15+7.1%₩390.2M-2.1%000%Mixed
2023Q2₩4,533M-1.0%150.0%₩302.2M-1.0%210%Mixed
2023Q1₩5,324.3M-11.3%14-6.7%₩380.3M-5.0%000%Shrinking
2022Q4₩5,285.1M-10.2%14-6.7%₩377.5M-3.8%000%Shrinking
2022Q3₩5,578.4M-18.1%14-12.5%₩398.5M-6.4%010%Shrinking
2022Q2₩4,581M+2.7%150.0%₩305.4M+2.7%000%Mixed
2022Q1₩6,002.8M+12.3%15+7.1%₩400.2M+4.8%000%Growing
2021Q4₩5,888.1M15₩392.5M010%
2021Q3₩6,813.7M16₩425.9M100%
2021Q2₩4,458.9M15₩297.3M210%
2021Q1₩5,346.4M14₩381.9M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.