SEOUL COMMERCIAL AREA

방학동도깨비시장 Traditional market

Dobong-gu (도봉구) 방학2동· Area 42,546 m² · Area code 3130148 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

청과상 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,034.3M▼ -5.0% YoY
Stores15±0.0% YoY
Sales per store₩135.6M▼ -5.0% YoY

Reading this area Against a year earlier, estimated sales -5.0%, stores 0.0% and sales per store -5.0% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +85.2%
Stores±0.0%
Sales per store▲ +85.2%
Market size
Estimated sales (quarter)
₩2,034.3M
vs 2024Q4
-5.0%
Estimated transactions
121,075
Per-store economics
Estimated sales per store
₩135.6M
vs a year ago
-5.0%
Per transaction
₩17K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩952.7M – ₩2,140.8M
20212022202320242025
₩1,098.2M₩2,034.3M
Stores13 – 16
20212022202320242025
1515
Sales per store₩68.1M – ₩143.1M
20212022202320242025
₩73.2M₩135.6M
Openings0 – 2
20212022202320242025
10
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -5.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
0.0%
Franchise share
0% (0/15)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,822.5M₩2,034.3M
Stores 2024 Q1 → 2025 Q4
1615
Sales per store 2024 Q1 → 2025 Q4
₩113.9M₩135.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1113%
  • 11–1428%
  • 14–1732%
  • 17–2127%
  • 21–241%
Age
  • 10s0%
  • 20s1%
  • 30s4%
  • 40s7%
  • 50s24%
  • 60+63%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon12%
  • Tue11%
  • Wed15%
  • Thu14%
  • Fri19%
  • Sat18%
  • Sun10%
Gender
  • Male40%
  • Female60%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩2,034.3M-5.0%150.0%₩135.6M-5.0%000%Sales↓ · Stores→ · Per store↓
2025Q3₩1,756.8M-6.3%150.0%₩117.1M-6.3%000%Sales↓ · Stores→ · Per store↓
2025Q2₩1,798.5M-5.2%15-6.3%₩119.9M+1.1%000%Sales↓ · Stores↓ · Per store→
2025Q1₩1,867.8M+2.5%15-6.3%₩124.5M+9.3%000%Sales→ · Stores↓ · Per store↑
2024Q4₩2,140.8M+6.2%150.0%₩142.7M+6.2%000%Sales↑ · Stores→ · Per store↑
2024Q3₩1,874.4M+5.3%15+15.4%₩125M-8.7%010%Sales↑ · Stores↑ · Per store↓
2024Q2₩1,897.6M+18.6%16+23.1%₩118.6M-3.6%000%Sales↑ · Stores↑ · Per store↓
2024Q1₩1,822.5M+3.6%16+23.1%₩113.9M-15.8%100%Sales↑ · Stores↑ · Per store↓
2023Q4₩2,015.9M+8.3%15+15.4%₩134.4M-6.1%200%Sales↑ · Stores↑ · Per store↓
2023Q3₩1,780.1M+1.3%130.0%₩136.9M+1.3%000%Sales→ · Stores→ · Per store→
2023Q2₩1,599.9M+25.3%130.0%₩123.1M+25.3%000%Sales↑ · Stores→ · Per store↑
2023Q1₩1,759.3M+16.2%13-7.1%₩135.3M+25.1%000%Sales↑ · Stores↓ · Per store↑
2022Q4₩1,860.8M+1.7%13-7.1%₩143.1M+9.5%000%Sales→ · Stores↓ · Per store↑
2022Q3₩1,757.9M-1.1%13-7.1%₩135.2M+6.5%000%Sales→ · Stores↓ · Per store↑
2022Q2₩1,276.6M+34.0%13-7.1%₩98.2M+44.3%010%Sales↑ · Stores↓ · Per store↑
2022Q1₩1,514.3M+37.9%14-6.7%₩108.2M+47.7%000%Sales↑ · Stores↓ · Per store↑
2021Q4₩1,830.1M14₩130.7M000%
2021Q3₩1,777.5M14₩127M110%
2021Q2₩952.7M14₩68.1M010%
2021Q1₩1,098.2M15₩73.2M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.