SEOUL COMMERCIAL AREA

이화여대 3,5,7길 상점가 전통시장

서대문구신촌동· Area 55,638 m² · Area code 3130179 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩536.5M▼ -29.1% YoY
Stores12▲ +9.1% YoY
Sales per store₩44.7M▼ -35.0% YoY

Reading this area Stores rose 9.1% from a year earlier while estimated sales stayed about the same (-29.1%), so sales per store fell 35.0%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -8.7%
Stores▲ +20.0%
Sales per store▼ -23.9%
Market size
Estimated sales (quarter)
₩536.5M
vs 2024Q4
-29.1%
Estimated transactions
27,316
Per-store economics
Estimated sales per store
₩44.7M
vs a year ago
-35.0%
Per transaction
₩20K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩464.2M – ₩1,001.8M
20212022202320242025
₩587.4M₩536.5M
Stores9 – 13
20212022202320242025
1012
Sales per store₩38.7M – ₩80.8M
20212022202320242025
₩58.7M₩44.7M
Openings0 – 2
20212022202320242025
10
Closings0 – 2
20212022202320242025
20
Franchise share15% – 44%
20212022202320242025
40%17%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -29.1%, stores YoY +9.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
12
vs a year ago
+9.1%
Franchise share
17% (2/12)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩683.6M₩536.5M
Stores 2024 Q1 → 2025 Q4
1112
Sales per store 2024 Q1 → 2025 Q4
₩62.1M₩44.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–112%
  • 11–1442%
  • 14–1716%
  • 17–2136%
  • 21–244%
Age
  • 10s7%
  • 20s44%
  • 30s16%
  • 40s13%
  • 50s13%
  • 60+8%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon11%
  • Tue17%
  • Wed17%
  • Thu14%
  • Fri18%
  • Sat14%
  • Sun8%
Gender
  • Male28%
  • Female72%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩536.5M-29.1%12+9.1%₩44.7M-35.0%0017%Possible crowding
2025Q3₩464.2M-18.9%12+9.1%₩38.7M-25.7%0117%Possible crowding
2025Q2₩717.2M-8.5%13+18.2%₩55.2M-22.6%0015%Possible crowding
2025Q1₩576.8M-15.6%12+9.1%₩48.1M-22.7%1025%Possible crowding
2024Q4₩756.3M-12.0%110.0%₩68.8M-12.0%0027%Mixed
2024Q3₩572.5M-16.2%11-8.3%₩52M-8.5%0027%Shrinking
2024Q2₩784M-11.4%11-8.3%₩71.3M-3.3%1127%Shrinking
2024Q1₩683.6M-19.1%11-15.4%₩62.1M-4.4%2127%Shrinking
2023Q4₩859.9M-14.2%11-15.4%₩78.2M+1.4%1218%Shrinking
2023Q3₩682.9M-14.0%12+9.1%₩56.9M-21.1%1217%Possible crowding
2023Q2₩884.6M+14.8%12+20.0%₩73.7M-4.3%0125%Competition inflow
2023Q1₩845.5M+39.6%13+30.0%₩65M+7.4%1123%Growing
2022Q4₩1,001.8M+37.8%13+44.4%₩77.1M-4.6%2123%Competition inflow
2022Q3₩793.7M+55.8%11+10.0%₩72.2M+41.6%1036%Growing
2022Q2₩770.6M+23.1%100.0%₩77.1M+23.1%0040%Growing
2022Q1₩605.6M+3.1%100.0%₩60.6M+3.1%1040%Growing
2021Q4₩727M9₩80.8M0144%
2021Q3₩509.5M10₩50.9M0040%
2021Q2₩626.1M10₩62.6M0040%
2021Q1₩587.4M10₩58.7M1240%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.