SEOUL COMMERCIAL AREA

이화여대 3,5,7길 상점가 전통시장

서대문구신촌동· Area 55,638 m² · Area code 3130179 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩324.4M▲ +20.6% YoY
Stores18▲ +5.9% YoY
Sales per store₩18M▲ +13.9% YoY

Reading this area Estimated sales rose 20.6% from a year earlier while stores were up 5.9%, so sales per store also rose 13.9%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -9.6%
Stores±0.0%
Sales per store▼ -9.6%
Market size
Estimated sales (quarter)
₩324.4M
vs 2024Q4
+20.6%
Estimated transactions
27,511
Per-store economics
Estimated sales per store
₩18M
vs a year ago
+13.9%
Per transaction
₩12K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩215.9M – ₩570.6M
20212022202320242025
₩358.8M₩324.4M
Stores15 – 19
20212022202320242025
1818
Sales per store₩12.7M – ₩35.7M
20212022202320242025
₩19.9M₩18M
Openings0 – 4
20212022202320242025
11
Closings0 – 3
20212022202320242025
02
Franchise share16% – 35%
20212022202320242025
33%17%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +20.6%, stores YoY +5.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
18
vs a year ago
+5.9%
Franchise share
17% (3/18)
Movement
Openings (rate)
1 (5%)
Closings (rate)
2 (10%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩349.1M₩324.4M
Stores 2024 Q1 → 2025 Q4
1818
Sales per store 2024 Q1 → 2025 Q4
₩19.4M₩18M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–114%
  • 11–1429%
  • 14–1722%
  • 17–2140%
  • 21–245%
Age
  • 10s7%
  • 20s59%
  • 30s13%
  • 40s8%
  • 50s10%
  • 60+3%
Weekday / weekend
  • Weekday79%
  • Weekend21%
Day of week
  • Mon15%
  • Tue18%
  • Wed16%
  • Thu16%
  • Fri14%
  • Sat14%
  • Sun8%
Gender
  • Male18%
  • Female82%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩324.4M+20.6%18+5.9%₩18M+13.9%1217%Growing
2025Q3₩258.1M+14.0%19+11.8%₩13.6M+2.0%1016%Mixed
2025Q2₩272.8M-25.4%18+5.9%₩15.2M-29.6%1017%Possible crowding
2025Q1₩215.9M-38.2%17-5.6%₩12.7M-34.5%1318%Shrinking
2024Q4₩268.9M-47.8%170.0%₩15.8M-47.8%2129%Mixed
2024Q3₩226.3M-53.4%17-5.6%₩13.3M-50.7%1224%Shrinking
2024Q2₩365.7M-24.8%17+13.3%₩21.5M-33.7%0129%Possible crowding
2024Q1₩349.1M-13.6%18+20.0%₩19.4M-28.0%1028%Possible crowding
2023Q4₩515.3M-9.7%17+6.3%₩30.3M-15.0%1329%Possible crowding
2023Q3₩485.7M-0.2%18+5.9%₩27M-5.8%4033%Possible crowding
2023Q2₩486.5M+19.6%15-11.8%₩32.4M+35.6%0033%Mixed
2023Q1₩404.3M+34.1%15-16.7%₩27M+60.9%1233%Mixed
2022Q4₩570.6M+32.0%16-11.1%₩35.7M+48.5%0131%Mixed
2022Q3₩486.8M+39.1%170.0%₩28.6M+39.1%0029%Growing
2022Q2₩406.7M-8.8%17-5.6%₩23.9M-3.5%0129%Shrinking
2022Q1₩301.5M-16.0%180.0%₩16.7M-16.0%1228%Mixed
2021Q4₩432.4M18₩24M4333%
2021Q3₩350M17₩20.6M0135%
2021Q2₩446.1M18₩24.8M0033%
2021Q1₩358.8M18₩19.9M1033%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.