SEOUL COMMERCIAL AREA

이화여대 3,5,7길 상점가 전통시장

서대문구신촌동· Area 55,638 m² · Area code 3130179 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩500M▼ -50.3% YoY
Stores19▼ -5.0% YoY
Sales per store₩26.3M▼ -47.6% YoY

Reading this area Estimated sales fell 50.3% from a year earlier and stores fell 5.0%. Sales per store are down 47.6%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -5.1%
Stores▼ -5.0%
Sales per store▼ -0.1%
Market size
Estimated sales (quarter)
₩500M
vs 2024Q4
-50.3%
Estimated transactions
27,523
Per-store economics
Estimated sales per store
₩26.3M
vs a year ago
-47.6%
Per transaction
₩18K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩375.4M – ₩1,141.6M
20212022202320242025
₩526.6M₩500M
Stores17 – 24
20212022202320242025
2019
Sales per store₩20.9M – ₩53.7M
20212022202320242025
₩26.3M₩26.3M
Openings0 – 3
20212022202320242025
01
Closings0 – 2
20212022202320242025
00
Franchise share8% – 16%
20212022202320242025
15%11%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -50.3%, stores YoY -5.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
19
vs a year ago
-5.0%
Franchise share
11% (2/19)
Movement
Openings (rate)
1 (5%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩906.2M₩500M
Stores 2024 Q1 → 2025 Q4
2219
Sales per store 2024 Q1 → 2025 Q4
₩41.2M₩26.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–112%
  • 11–1442%
  • 14–1719%
  • 17–2135%
  • 21–241%
Age
  • 10s6%
  • 20s50%
  • 30s17%
  • 40s13%
  • 50s11%
  • 60+3%
Weekday / weekend
  • Weekday81%
  • Weekend19%
Day of week
  • Mon15%
  • Tue16%
  • Wed19%
  • Thu18%
  • Fri14%
  • Sat10%
  • Sun9%
Gender
  • Male25%
  • Female75%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩500M-50.3%19-5.0%₩26.3M-47.6%1011%Shrinking
2025Q3₩375.4M-51.9%18-5.3%₩20.9M-49.2%1011%Shrinking
2025Q2₩629.8M-41.4%17-15.0%₩37M-31.1%0112%Shrinking
2025Q1₩677.9M-25.2%18-18.2%₩37.7M-8.6%0211%Shrinking
2024Q4₩1,005.2M-11.9%20-13.0%₩50.3M+1.3%1010%Shrinking
2024Q3₩780.4M-10.1%19-20.8%₩41.1M+13.6%0111%Shrinking
2024Q2₩1,074.9M+1.4%20-16.7%₩53.7M+21.7%0210%Possible recovery
2024Q1₩906.2M+9.5%22-4.3%₩41.2M+14.5%019%Mixed
2023Q4₩1,141.6M+6.0%230.0%₩49.6M+6.0%019%Growing
2023Q3₩867.8M+17.5%24+4.3%₩36.2M+12.6%118%Growing
2023Q2₩1,059.6M+33.1%24+14.3%₩44.2M+16.5%108%Growing
2023Q1₩827.4M+44.3%23+15.0%₩36M+25.5%119%Growing
2022Q4₩1,077.2M+52.9%23+15.0%₩46.8M+32.9%229%Growing
2022Q3₩738.4M+39.7%23+21.1%₩32.1M+15.4%319%Growing
2022Q2₩795.9M+21.2%21+5.0%₩37.9M+15.4%1010%Growing
2022Q1₩573.4M+8.9%200.0%₩28.7M+8.9%0010%Growing
2021Q4₩704.7M20₩35.2M1110%
2021Q3₩528.7M19₩27.8M0116%
2021Q2₩656.7M20₩32.8M1115%
2021Q1₩526.6M20₩26.3M0015%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.