SEOUL COMMERCIAL AREA

이화여대 3,5,7길 상점가 Traditional market

Seodaemun-gu (서대문구) 신촌동· Area 55,638 m² · Area code 3130179 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩253.5M▲ +8.3% YoY
Stores1±0.0% YoY
Sales per store₩253.5M▲ +8.3% YoY

Reading this area Estimated sales rose 8.3% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 8.3%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +148.6%
Stores±0.0%
Sales per store▲ +148.6%
Market size
Estimated sales (quarter)
₩253.5M
vs 2024Q4
+8.3%
Estimated transactions
12,718
Per-store economics
Estimated sales per store
₩253.5M
vs a year ago
+8.3%
Per transaction
₩20K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩102M – ₩254.5M
20212022202320242025
₩102M₩253.5M
Stores1 – 1
20212022202320242025
11
Sales per store₩102M – ₩254.5M
20212022202320242025
₩102M₩253.5M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share400% – 600%
20212022202320242025
400%500%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +8.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
1
vs a year ago
0.0%
Franchise share
500% (5/1)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩187.4M₩253.5M
Stores 2024 Q1 → 2025 Q4
11
Sales per store 2024 Q1 → 2025 Q4
₩187.4M₩253.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–112%
  • 11–1424%
  • 14–176%
  • 17–2143%
  • 21–2425%
Age
  • 10s6%
  • 20s64%
  • 30s12%
  • 40s5%
  • 50s11%
  • 60+3%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon15%
  • Tue17%
  • Wed19%
  • Thu18%
  • Fri15%
  • Sat10%
  • Sun7%
Gender
  • Male20%
  • Female80%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩253.5M+8.3%10.0%₩253.5M+8.3%00500%Growing
2025Q3₩211.2M+6.3%10.0%₩211.2M+6.3%00500%Growing
2025Q2₩243.6M-0.3%10.0%₩243.6M-0.3%01500%Mixed
2025Q1₩169.9M-9.3%10.0%₩169.9M-9.3%10600%Mixed
2024Q4₩234.2M-7.7%10.0%₩234.2M-7.7%01500%Mixed
2024Q3₩198.7M-8.7%10.0%₩198.7M-8.7%10600%Mixed
2024Q2₩244.3M-4.0%10.0%₩244.3M-4.0%00500%Mixed
2024Q1₩187.4M-2.3%10.0%₩187.4M-2.3%00500%Mixed
2023Q4₩253.6M+3.4%10.0%₩253.6M+3.4%00500%Growing
2023Q3₩217.7M+16.8%10.0%₩217.7M+16.8%00500%Growing
2023Q2₩254.5M+21.2%10.0%₩254.5M+21.2%10500%Growing
2023Q1₩191.9M+41.7%10.0%₩191.9M+41.7%00400%Growing
2022Q4₩245.4M+43.4%10.0%₩245.4M+43.4%01400%Growing
2022Q3₩186.4M+77.5%10.0%₩186.4M+77.5%00500%Growing
2022Q2₩210M+46.0%10.0%₩210M+46.0%00500%Growing
2022Q1₩135.4M+32.8%10.0%₩135.4M+32.8%10500%Growing
2021Q4₩171.1M1₩171.1M00400%
2021Q3₩105M1₩105M00400%
2021Q2₩143.8M1₩143.8M00400%
2021Q1₩102M1₩102M00400%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.