SEOUL COMMERCIAL AREA

이화여대 3,5,7길 상점가 Traditional market

Seodaemun-gu (서대문구) 신촌동· Area 55,638 m² · Area code 3130179 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩215.3M▼ -37.6% YoY
Stores5▲ +25.0% YoY
Sales per store₩43.1M▼ -50.1% YoY

Reading this area Stores rose 25.0% from a year earlier while estimated sales stayed about the same (-37.6%), so sales per store fell 50.1%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +554.5%
Stores▲ +25.0%
Sales per store▲ +423.6%
Market size
Estimated sales (quarter)
₩215.3M
vs 2024Q4
-37.6%
Estimated transactions
15,014
Per-store economics
Estimated sales per store
₩43.1M
vs a year ago
-50.1%
Per transaction
₩14K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩23.9M – ₩350.2M
20212022202320242025
₩32.9M₩215.3M
Stores4 – 5
20212022202320242025
45
Sales per store₩6M – ₩87.5M
20212022202320242025
₩8.2M₩43.1M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 50%
20212022202320242025
0%40%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -37.6%, stores YoY +25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
+25.0%
Franchise share
40% (2/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩222.5M₩215.3M
Stores 2024 Q1 → 2025 Q4
45
Sales per store 2024 Q1 → 2025 Q4
₩55.6M₩43.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–066%
  • 06–115%
  • 11–1435%
  • 14–177%
  • 17–2135%
  • 21–2413%
Age
  • 10s9%
  • 20s60%
  • 30s12%
  • 40s7%
  • 50s11%
  • 60+2%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon15%
  • Tue15%
  • Wed17%
  • Thu18%
  • Fri13%
  • Sat11%
  • Sun11%
Gender
  • Male14%
  • Female86%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩215.3M-37.6%5+25.0%₩43.1M-50.1%0040%Possible crowding
2025Q3₩204.4M-38.4%5+25.0%₩40.9M-50.7%1140%Possible crowding
2025Q2₩319.5M-8.8%5+25.0%₩63.9M-27.0%0040%Possible crowding
2025Q1₩270.3M+21.5%5+25.0%₩54.1M-2.8%1040%Mixed
2024Q4₩345M+94.0%40.0%₩86.2M+94.0%0050%Growing
2024Q3₩331.6M+370.6%40.0%₩82.9M+370.6%0050%Growing
2024Q2₩350.2M+249.0%40.0%₩87.5M+249.0%0050%Growing
2024Q1₩222.5M+250.9%40.0%₩55.6M+250.9%0050%Growing
2023Q4₩177.8M+142.9%40.0%₩44.5M+142.9%0050%Growing
2023Q3₩70.5M-12.4%40.0%₩17.6M-12.4%0050%Mixed
2023Q2₩100.3M+46.5%40.0%₩25.1M+46.5%0050%Growing
2023Q1₩63.4M+132.9%40.0%₩15.9M+132.9%0050%Growing
2022Q4₩73.2M+59.1%40.0%₩18.3M+59.1%0050%Growing
2022Q3₩80.4M+235.9%40.0%₩20.1M+235.9%0050%Growing
2022Q2₩68.5M+98.9%40.0%₩17.1M+98.9%0050%Growing
2022Q1₩27.2M-17.2%40.0%₩6.8M-17.2%0050%Mixed
2021Q4₩46M4₩11.5M2050%
2021Q3₩23.9M4₩6M000%
2021Q2₩34.4M4₩8.6M000%
2021Q1₩32.9M4₩8.2M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.