SEOUL COMMERCIAL AREA

이화여대 3,5,7길 상점가 전통시장

서대문구신촌동· Area 55,638 m² · Area code 3130179 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠 강습 2025 Q4 · Seoul data

Estimated sales (quarter)₩9.1M▲ +33.9% YoY
Stores5▼ -16.7% YoY
Sales per store₩1.8M▲ +60.7% YoY

Reading this area Against a year earlier, estimated sales +33.9%, stores -16.7% and sales per store +60.7% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -42.3%
Stores▲ +66.7%
Sales per store▼ -65.4%
Market size
Estimated sales (quarter)
₩9.1M
vs 2024Q4
+33.9%
Estimated transactions
26
Per-store economics
Estimated sales per store
₩1.8M
vs a year ago
+60.7%
Per transaction
₩350K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩6.8M – ₩34.9M
20212022202320242025
₩15.8M₩9.1M
Stores3 – 7
20212022202320242025
35
Sales per store₩1.1M – ₩7M
20212022202320242025
₩5.3M₩1.8M
Openings0 – 2
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share0% – 33%
20212022202320242025
33%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +33.9%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
-16.7%
Franchise share
0% (0/5)
Movement
Openings (rate)
1 (20%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩16.7M₩9.1M
Stores 2024 Q1 → 2025 Q4
65
Sales per store 2024 Q1 → 2025 Q4
₩2.8M₩1.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1416%
  • 14–170%
  • 17–2138%
  • 21–2446%
Age
  • 10s0%
  • 20s61%
  • 30s0%
  • 40s14%
  • 50s25%
  • 60+0%
Weekday / weekend
  • Weekday84%
  • Weekend16%
Day of week
  • Mon9%
  • Tue30%
  • Wed14%
  • Thu14%
  • Fri16%
  • Sat16%
  • Sun0%
Gender
  • Male45%
  • Female55%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩9.1M+33.9%5-16.7%₩1.8M+60.7%100%Mixed
2025Q3₩9.7M+15.3%4-42.9%₩2.4M+101.8%010%Mixed
2025Q2₩7.2M-62.0%5-28.6%₩1.4M-46.8%000%Shrinking
2025Q1₩8.4M-49.3%5-16.7%₩1.7M-39.2%010%Shrinking
2024Q4₩6.8M-54.3%60.0%₩1.1M-54.3%010%Mixed
2024Q3₩8.4M-67.1%7+16.7%₩1.2M-71.8%000%Possible crowding
2024Q2₩18.9M-41.1%7+40.0%₩2.7M-57.9%100%Possible crowding
2024Q1₩16.7M-20.1%6+20.0%₩2.8M-33.4%000%Possible crowding
2023Q4₩14.9M-57.4%60.0%₩2.5M-57.4%010%Mixed
2023Q3₩25.5M-17.3%60.0%₩4.3M-17.3%2117%Mixed
2023Q2₩32.1M+14.5%50.0%₩6.4M+14.5%0020%Growing
2023Q1₩20.9M+3.0%50.0%₩4.2M+3.0%0120%Mixed
2022Q4₩34.9M+82.3%6+20.0%₩5.8M+51.9%0017%Growing
2022Q3₩30.9M+16.5%6+50.0%₩5.1M-22.4%1017%Competition inflow
2022Q2₩28M+0.4%5+25.0%₩5.6M-19.7%0020%Possible crowding
2022Q1₩20.3M+28.6%5+66.7%₩4.1M-22.9%0020%Competition inflow
2021Q4₩19.1M5₩3.8M1020%
2021Q3₩26.5M4₩6.6M0025%
2021Q2₩27.9M4₩7M1025%
2021Q1₩15.8M3₩5.3M0033%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.