SEOUL COMMERCIAL AREA

이화여대 3,5,7길 상점가 전통시장

서대문구신촌동· Area 55,638 m² · Area code 3130179 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

제과점 2025 Q4 · Seoul data

Estimated sales (quarter)₩116.2M▼ -20.4% YoY
Stores5▼ -28.6% YoY
Sales per store₩23.2M▲ +11.4% YoY

Reading this area Estimated sales fell 20.4% from a year earlier and stores fell 28.6%. Sales per store are up 11.4%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +3.4%
Stores±0.0%
Sales per store▲ +3.4%
Market size
Estimated sales (quarter)
₩116.2M
vs 2024Q4
-20.4%
Estimated transactions
18,709
Per-store economics
Estimated sales per store
₩23.2M
vs a year ago
+11.4%
Per transaction
₩6K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩61.6M – ₩223M
20212022202320242025
₩112.4M₩116.2M
Stores5 – 8
20212022202320242025
55
Sales per store₩7.7M – ₩31.9M
20212022202320242025
₩22.5M₩23.2M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -20.4%, stores YoY -28.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
-28.6%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩116.8M₩116.2M
Stores 2024 Q1 → 2025 Q4
75
Sales per store 2024 Q1 → 2025 Q4
₩16.7M₩23.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–114%
  • 11–1419%
  • 14–1740%
  • 17–2137%
  • 21–240%
Age
  • 10s10%
  • 20s55%
  • 30s11%
  • 40s11%
  • 50s10%
  • 60+2%
Weekday / weekend
  • Weekday82%
  • Weekend18%
Day of week
  • Mon14%
  • Tue18%
  • Wed20%
  • Thu15%
  • Fri15%
  • Sat12%
  • Sun6%
Gender
  • Male12%
  • Female88%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩116.2M-20.4%5-28.6%₩23.2M+11.4%000%Shrinking
2025Q3₩72.6M+17.9%5-37.5%₩14.5M+88.7%010%Mixed
2025Q2₩102.8M-27.9%6-14.3%₩17.1M-15.9%000%Shrinking
2025Q1₩76.4M-34.6%6-14.3%₩12.7M-23.7%010%Shrinking
2024Q4₩146.1M-15.8%7-12.5%₩20.9M-3.8%010%Shrinking
2024Q3₩61.6M-39.4%80.0%₩7.7M-39.4%100%Mixed
2024Q2₩142.6M-22.7%7-12.5%₩20.4M-11.7%000%Shrinking
2024Q1₩116.8M-27.9%70.0%₩16.7M-27.9%010%Mixed
2023Q4₩173.5M-22.2%8+14.3%₩21.7M-31.9%000%Possible crowding
2023Q3₩101.6M-33.7%8+33.3%₩12.7M-50.3%000%Possible crowding
2023Q2₩184.5M+34.8%8+33.3%₩23.1M+1.1%100%Mixed
2023Q1₩162M+57.7%7+16.7%₩23.1M+35.2%000%Growing
2022Q4₩223M+52.5%7+16.7%₩31.9M+30.7%100%Growing
2022Q3₩153.2M+103.7%60.0%₩25.5M+103.7%000%Growing
2022Q2₩136.9M+1.3%60.0%₩22.8M+1.3%000%Mixed
2022Q1₩102.7M-8.6%6+20.0%₩17.1M-23.9%000%Possible crowding
2021Q4₩146.2M6₩24.4M000%
2021Q3₩75.2M6₩12.5M000%
2021Q2₩135.1M6₩22.5M100%
2021Q1₩112.4M5₩22.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.