SEOUL COMMERCIAL AREA

동대문패션타운 관광특구 관광특구

중구광희동· Area 606,058 m² · Area code 3001493 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩12,183.5M▲ +1.8% YoY
Stores129▲ +2.4% YoY
Sales per store₩94.4M▼ -0.6% YoY

Reading this area Against a year earlier, estimated sales +1.8%, stores +2.4% and sales per store -0.6% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +122.3%
Stores▼ -1.5%
Sales per store▲ +125.8%
Market size
Estimated sales (quarter)
₩12,183.5M
vs 2024Q4
+1.8%
Estimated transactions
325,921
Per-store economics
Estimated sales per store
₩94.4M
vs a year ago
-0.6%
Per transaction
₩37K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩5,479.4M – ₩12,183.5M
20212022202320242025
₩5,479.4M₩12,183.5M
Stores119 – 131
20212022202320242025
131129
Sales per store₩41.8M – ₩95M
20212022202320242025
₩41.8M₩94.4M
Openings0 – 9
20212022202320242025
48
Closings2 – 11
20212022202320242025
66
Franchise share22% – 30%
20212022202320242025
27%22%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +1.8%, stores YoY +2.4%.

Competition change stores, openings, closings, franchise
Competition
Stores
129
vs a year ago
+2.4%
Franchise share
22% (29/129)
Movement
Openings (rate)
8 (5%)
Closings (rate)
6 (4%)
Net store change
+2
Estimated sales 2024 Q1 → 2025 Q4
₩11,138.5M₩12,183.5M
Stores 2024 Q1 → 2025 Q4
126129
Sales per store 2024 Q1 → 2025 Q4
₩88.4M₩94.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–065%
  • 06–114%
  • 11–1433%
  • 14–1710%
  • 17–2135%
  • 21–2413%
Age
  • 10s1%
  • 20s14%
  • 30s24%
  • 40s19%
  • 50s22%
  • 60+20%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon13%
  • Tue14%
  • Wed16%
  • Thu17%
  • Fri17%
  • Sat14%
  • Sun10%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩12,183.5M+1.8%129+2.4%₩94.4M-0.6%8622%Mixed
2025Q3₩10,791.2M-1.0%126+1.6%₩85.6M-2.6%9624%Mixed
2025Q2₩10,927.5M-7.9%124-0.8%₩88.1M-7.2%3425%Mixed
2025Q1₩10,309M-7.4%125-0.8%₩82.5M-6.7%3425%Mixed
2024Q4₩11,972.7M+3.8%126+3.3%₩95M+0.5%4425%Mixed
2024Q3₩10,905M+1.4%124+2.5%₩87.9M-1.0%2327%Mixed
2024Q2₩11,864.2M+14.5%125+4.2%₩94.9M+9.9%3626%Growing
2024Q1₩11,138.5M+11.2%126+3.3%₩88.4M+7.7%9228%Growing
2023Q4₩11,532.2M+14.0%122-0.8%₩94.5M+15.0%8426%Growing
2023Q3₩10,752.1M+18.2%1210.0%₩88.9M+18.2%4724%Growing
2023Q2₩10,360.6M+22.8%120-1.6%₩86.3M+24.9%4628%Growing
2023Q1₩10,014.9M+74.2%122+2.5%₩82.1M+69.9%2427%Growing
2022Q4₩10,111.6M+22.2%123+3.4%₩82.2M+18.2%6228%Growing
2022Q3₩9,093.1M+56.0%121-3.2%₩75.1M+61.2%0426%Mixed
2022Q2₩8,433.9M+28.1%122-4.7%₩69.1M+34.4%6329%Mixed
2022Q1₩5,749.4M+4.9%119-9.2%₩48.3M+15.5%3429%Mixed
2021Q4₩8,273.3M119₩69.5M51130%
2021Q3₩5,828.3M125₩46.6M3629%
2021Q2₩6,583.9M128₩51.4M4628%
2021Q1₩5,479.4M131₩41.8M4627%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.