SEOUL COMMERCIAL AREA

동대문패션타운 관광특구 관광특구

중구광희동· Area 606,058 m² · Area code 3001493 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩339.6M▼ -22.8% YoY
Stores15▲ +7.1% YoY
Sales per store₩22.6M▼ -28.0% YoY

Reading this area Stores rose 7.1% from a year earlier while estimated sales stayed about the same (-22.8%), so sales per store fell 28.0%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +7.7%
Stores▲ +36.4%
Sales per store▼ -21.0%
Market size
Estimated sales (quarter)
₩339.6M
vs 2024Q4
-22.8%
Estimated transactions
8,961
Per-store economics
Estimated sales per store
₩22.6M
vs a year ago
-28.0%
Per transaction
₩38K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩315.4M – ₩536.8M
20212022202320242025
₩315.4M₩339.6M
Stores11 – 15
20212022202320242025
1115
Sales per store₩22.5M – ₩44.7M
20212022202320242025
₩28.7M₩22.6M
Openings0 – 2
20212022202320242025
10
Closings0 – 3
20212022202320242025
20
Franchise share20% – 82%
20212022202320242025
73%20%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -22.8%, stores YoY +7.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
+7.1%
Franchise share
20% (3/15)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩463.8M₩339.6M
Stores 2024 Q1 → 2025 Q4
1515
Sales per store 2024 Q1 → 2025 Q4
₩30.9M₩22.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1430%
  • 14–1720%
  • 17–2150%
  • 21–240%
Age
  • 10s0%
  • 20s23%
  • 30s37%
  • 40s18%
  • 50s15%
  • 60+6%
Weekday / weekend
  • Weekday80%
  • Weekend20%
Day of week
  • Mon9%
  • Tue18%
  • Wed16%
  • Thu17%
  • Fri20%
  • Sat20%
  • Sun0%
Gender
  • Male48%
  • Female52%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩339.6M-22.8%15+7.1%₩22.6M-28.0%0020%Possible crowding
2025Q3₩364M+4.2%15+15.4%₩24.3M-9.7%0020%Competition inflow
2025Q2₩337.3M-33.0%15+7.1%₩22.5M-37.5%1020%Possible crowding
2025Q1₩331.4M-28.5%14-6.7%₩23.7M-23.4%0021%Shrinking
2024Q4₩440.2M-0.9%14-6.7%₩31.4M+6.2%1021%Possible recovery
2024Q3₩349.2M-23.0%13-7.1%₩26.9M-17.0%0223%Shrinking
2024Q2₩503.6M-2.0%140.0%₩36M-2.0%1329%Mixed
2024Q1₩463.8M-7.2%15+25.0%₩30.9M-25.7%0133%Possible crowding
2023Q4₩444.2M-17.2%15+25.0%₩29.6M-33.8%2140%Possible crowding
2023Q3₩453.3M-1.1%14+16.7%₩32.4M-15.2%0143%Possible crowding
2023Q2₩513.7M+5.1%14+16.7%₩36.7M-9.9%2050%Competition inflow
2023Q1₩499.7M+35.7%12+9.1%₩41.6M+24.4%0058%Growing
2022Q4₩536.8M+28.3%12+9.1%₩44.7M+17.6%0058%Growing
2022Q3₩458.2M+19.6%12+9.1%₩38.2M+9.6%0058%Growing
2022Q2₩488.8M+18.2%12+9.1%₩40.7M+8.4%2358%Growing
2022Q1₩368.2M+16.8%110.0%₩33.5M+16.8%1182%Growing
2021Q4₩418.4M11₩38M0082%
2021Q3₩383.1M11₩34.8M0082%
2021Q2₩413.5M11₩37.6M1082%
2021Q1₩315.4M11₩28.7M1273%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.