SEOUL COMMERCIAL AREA

동대문패션타운 관광특구 관광특구

중구광희동· Area 606,058 m² · Area code 3001493 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

섬유제품 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores26▼ -7.1% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2024 Q2
Estimated sales▼ -80.7%
Stores▼ -10.0%
Sales per store▼ -78.5%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩47.3M – ₩329.9M
20212022202320242025
₩245.1M
Stores26 – 30
20212022202320242025
3026
Sales per store₩1.8M – ₩11M
20212022202320242025
₩8.2M
Openings0 – 1
20212022202320242025
10
Closings0 – 2
20212022202320242025
20
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -7.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
26
vs a year ago
-7.1%
Franchise share
0% (0/26)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩126.9M
Stores 2024 Q1 → 2025 Q4
2826
Sales per store 2024 Q1 → 2025 Q4
₩4.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1432%
  • 14–1717%
  • 17–2151%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s96%
  • 40s0%
  • 50s4%
  • 60+0%
Weekday / weekend
  • Weekday34%
  • Weekend66%
Day of week
  • Mon30%
  • Tue0%
  • Wed2%
  • Thu0%
  • Fri2%
  • Sat30%
  • Sun36%
Gender
  • Male0%
  • Female100%

Each split's share of estimated sales in 2024 Q2.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q426-7.1%000%
2025Q326-3.7%020%
2025Q228+3.7%000%
2025Q1280.0%110%
2024Q428-3.4%100%
2024Q327-6.9%000%
2024Q2₩47.3M-78.4%27-10.0%₩1.8M-76.0%010%Shrinking
2024Q1₩126.9M-37.7%28-3.4%₩4.5M-35.5%010%Shrinking
2023Q4₩142.7M+91.3%29-3.3%₩4.9M+97.9%000%Mixed
2023Q3₩195.7M+266.9%290.0%₩6.7M+266.9%010%Growing
2023Q2₩219.4M+81.9%30+3.4%₩7.3M+75.8%100%Growing
2023Q1₩203.8M+167.7%290.0%₩7M+167.7%010%Growing
2022Q4₩74.6M-60.9%300.0%₩2.5M-60.9%100%Mixed
2022Q3₩53.3M-68.1%29-3.3%₩1.8M-67.0%000%Shrinking
2022Q2₩120.6M-63.4%29-3.3%₩4.2M-62.2%000%Shrinking
2022Q1₩76.1M-68.9%29-3.3%₩2.6M-67.9%010%Shrinking
2021Q4₩190.9M30₩6.4M000%
2021Q3₩167.1M30₩5.6M000%
2021Q2₩329.9M30₩11M000%
2021Q1₩245.1M30₩8.2M120%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2024-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.