SEOUL COMMERCIAL AREA

동대문패션타운 관광특구 Tourist zone

Jung-gu (중구) 광희동· Area 606,058 m² · Area code 3001493 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,352.6M▲ +8.1% YoY
Stores17±0.0% YoY
Sales per store₩79.6M▲ +8.1% YoY

Reading this area Estimated sales rose 8.1% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 8.1%. (vs a year earlier: Sales↑ · Stores→ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +45.5%
Stores▲ +41.7%
Sales per store▲ +2.7%
Market size
Estimated sales (quarter)
₩1,352.6M
vs 2024Q4
+8.1%
Estimated transactions
20,790
Per-store economics
Estimated sales per store
₩79.6M
vs a year ago
+8.1%
Per transaction
₩65K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩929.4M – ₩1,394.5M
20212022202320242025
₩929.4M₩1,352.6M
Stores12 – 18
20212022202320242025
1217
Sales per store₩63.7M – ₩88.9M
20212022202320242025
₩77.4M₩79.6M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +8.1%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
17
vs a year ago
0.0%
Franchise share
0% (0/17)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,312.3M₩1,352.6M
Stores 2024 Q1 → 2025 Q4
1817
Sales per store 2024 Q1 → 2025 Q4
₩72.9M₩79.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1113%
  • 11–1433%
  • 14–1730%
  • 17–2125%
  • 21–240%
Age
  • 10s1%
  • 20s9%
  • 30s19%
  • 40s24%
  • 50s20%
  • 60+25%
Weekday / weekend
  • Weekday86%
  • Weekend14%
Day of week
  • Mon21%
  • Tue15%
  • Wed17%
  • Thu16%
  • Fri17%
  • Sat13%
  • Sun1%
Gender
  • Male32%
  • Female68%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩1,352.6M+8.1%170.0%₩79.6M+8.1%000%Sales↑ · Stores→ · Per store↑
2025Q3₩1,262M+13.8%170.0%₩74.2M+13.8%000%Sales↑ · Stores→ · Per store↑
2025Q2₩1,164.3M+0.8%170.0%₩68.5M+0.8%000%Sales→ · Stores→ · Per store→
2025Q1₩1,369.3M+4.3%17-5.6%₩80.5M+10.5%110%Sales↑ · Stores↓ · Per store↑
2024Q4₩1,251.7M+9.1%17-5.6%₩73.6M+15.5%110%Sales↑ · Stores↓ · Per store↑
2024Q3₩1,109.2M-7.8%17-5.6%₩65.2M-2.3%000%Sales↓ · Stores↓ · Per store→
2024Q2₩1,154.8M-10.4%17-5.6%₩67.9M-5.2%010%Sales↓ · Stores↓ · Per store↓
2024Q1₩1,312.3M-5.9%18+5.9%₩72.9M-11.1%000%Sales↓ · Stores↑ · Per store↓
2023Q4₩1,147.4M-12.1%18+5.9%₩63.7M-16.9%000%Sales↓ · Stores↑ · Per store↓
2023Q3₩1,202.6M-7.1%18+20.0%₩66.8M-22.5%000%Sales↓ · Stores↑ · Per store↓
2023Q2₩1,289.2M+5.9%18+20.0%₩71.6M-11.8%100%Sales↑ · Stores↑ · Per store↓
2023Q1₩1,394.5M+29.1%17+21.4%₩82M+6.3%000%Sales↑ · Stores↑ · Per store↑
2022Q4₩1,304.8M+12.8%17+30.8%₩76.8M-13.7%200%Sales↑ · Stores↑ · Per store↓
2022Q3₩1,293.9M+27.5%15+25.0%₩86.3M+2.0%000%Sales↑ · Stores↑ · Per store→
2022Q2₩1,217.7M+22.2%15+15.4%₩81.2M+5.9%100%Sales↑ · Stores↑ · Per store↑
2022Q1₩1,080.6M+16.3%14+16.7%₩77.2M-0.3%100%Sales↑ · Stores↑ · Per store→
2021Q4₩1,156.3M13₩88.9M100%
2021Q3₩1,014.5M12₩84.5M010%
2021Q2₩996.4M13₩76.6M100%
2021Q1₩929.4M12₩77.4M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.