SEOUL COMMERCIAL AREA

동대문패션타운 관광특구 관광특구

중구광희동· Area 606,058 m² · Area code 3001493 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

미곡판매 2025 Q4 · Seoul data

Estimated sales (quarter)₩159.6M▲ +104.5% YoY
Stores17▼ -10.5% YoY
Sales per store₩9.4M▲ +128.5% YoY

Reading this area Against a year earlier, estimated sales +104.5%, stores -10.5% and sales per store +128.5% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +1203.9%
Stores▼ -22.7%
Sales per store▲ +1587.4%
Market size
Estimated sales (quarter)
₩159.6M
vs 2024Q4
+104.5%
Estimated transactions
1,272
Per-store economics
Estimated sales per store
₩9.4M
vs a year ago
+128.5%
Per transaction
₩125K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3.2M – ₩159.6M
20212022202320242025
₩12.2M₩159.6M
Stores17 – 22
20212022202320242025
2217
Sales per store₩159K – ₩9.4M
20212022202320242025
₩556K₩9.4M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +104.5%, stores YoY -10.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
17
vs a year ago
-10.5%
Franchise share
0% (0/17)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩79.8M₩159.6M
Stores 2024 Q1 → 2025 Q4
2017
Sales per store 2024 Q1 → 2025 Q4
₩4M₩9.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–114%
  • 11–1453%
  • 14–1733%
  • 17–219%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s0%
  • 50s2%
  • 60+98%
Weekday / weekend
  • Weekday96%
  • Weekend4%
Day of week
  • Mon15%
  • Tue49%
  • Wed0%
  • Thu25%
  • Fri6%
  • Sat4%
  • Sun0%
Gender
  • Male36%
  • Female64%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩159.6M+104.5%17-10.5%₩9.4M+128.5%000%Mixed
2025Q3₩15.7M-45.9%18-10.0%₩874K-39.9%000%Shrinking
2025Q2₩61M+116.9%18-10.0%₩3.4M+141.1%100%Mixed
2025Q1₩126.4M+58.4%17-15.0%₩7.4M+86.3%020%Mixed
2024Q4₩78M+124.2%19-5.0%₩4.1M+136.0%010%Mixed
2024Q3₩29.1M+34.6%20-4.8%₩1.5M+41.3%000%Mixed
2024Q2₩28.1M-56.6%20-4.8%₩1.4M-54.4%000%Shrinking
2024Q1₩79.8M+121.1%20-4.8%₩4M+132.2%000%Mixed
2023Q4₩34.8M-12.4%20-4.8%₩1.7M-8.0%010%Shrinking
2023Q3₩21.6M+580.0%21+5.0%₩1M+547.6%000%Growing
2023Q2₩64.8M+46.8%21+5.0%₩3.1M+39.8%000%Growing
2023Q1₩36.1M+215.3%21+5.0%₩1.7M+200.3%000%Growing
2022Q4₩39.7M+242.5%210.0%₩1.9M+242.5%100%Growing
2022Q3₩3.2M-80.4%20-9.1%₩159K-78.4%000%Shrinking
2022Q2₩44.2M20-9.1%₩2.2M110%
2022Q1₩11.4M-6.5%20-9.1%₩572K+2.9%010%Shrinking
2021Q4₩11.6M21₩552K010%
2021Q3₩16.2M22₩737K000%
2021Q222110%
2021Q1₩12.2M22₩556K010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.