SEOUL COMMERCIAL AREA

동대문패션타운 관광특구 관광특구

중구광희동· Area 606,058 m² · Area code 3001493 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,645.9M▲ +3.5% YoY
Stores36▼ -5.3% YoY
Sales per store₩73.5M▲ +9.2% YoY

Reading this area Against a year earlier, estimated sales +3.5%, stores -5.3% and sales per store +9.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +182.2%
Stores▼ -14.3%
Sales per store▲ +229.2%
Market size
Estimated sales (quarter)
₩2,645.9M
vs 2024Q4
+3.5%
Estimated transactions
75,791
Per-store economics
Estimated sales per store
₩73.5M
vs a year ago
+9.2%
Per transaction
₩35K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩937.8M – ₩2,714.3M
20212022202320242025
₩937.8M₩2,645.9M
Stores36 – 45
20212022202320242025
4236
Sales per store₩22.3M – ₩73.5M
20212022202320242025
₩22.3M₩73.5M
Openings0 – 4
20212022202320242025
11
Closings0 – 6
20212022202320242025
02
Franchise share20% – 28%
20212022202320242025
21%28%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +3.5%, stores YoY -5.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
36
vs a year ago
-5.3%
Franchise share
28% (10/36)
Movement
Openings (rate)
1 (2%)
Closings (rate)
2 (4%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩1,599.1M₩2,645.9M
Stores 2024 Q1 → 2025 Q4
4036
Sales per store 2024 Q1 → 2025 Q4
₩40M₩73.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1434%
  • 14–1720%
  • 17–2140%
  • 21–245%
Age
  • 10s3%
  • 20s23%
  • 30s27%
  • 40s20%
  • 50s17%
  • 60+12%
Weekday / weekend
  • Weekday62%
  • Weekend38%
Day of week
  • Mon10%
  • Tue11%
  • Wed14%
  • Thu13%
  • Fri13%
  • Sat20%
  • Sun18%
Gender
  • Male57%
  • Female43%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,645.9M+3.5%36-5.3%₩73.5M+9.2%1228%Mixed
2025Q3₩2,529.9M+59.5%37-5.1%₩68.4M+68.1%0127%Mixed
2025Q2₩2,255.8M+38.0%38-5.0%₩59.4M+45.3%0126%Mixed
2025Q1₩2,444.9M+52.9%39-2.5%₩62.7M+56.8%1026%Growing
2024Q4₩2,557.4M+55.8%38-15.6%₩67.3M+84.5%1226%Mixed
2024Q3₩1,586.3M-13.3%39-13.3%₩40.7M+0.1%0126%Shrinking
2024Q2₩1,634.1M-39.8%40-4.8%₩40.9M-36.8%2225%Shrinking
2024Q1₩1,599.1M-34.5%40-4.8%₩40M-31.2%1625%Shrinking
2023Q4₩1,641.7M-36.1%45+4.7%₩36.5M-39.0%3422%Possible crowding
2023Q3₩1,828.9M-28.1%45+7.1%₩40.6M-32.9%4024%Possible crowding
2023Q2₩2,714.3M+4.4%42+2.4%₩64.6M+1.9%2224%Mixed
2023Q1₩2,440M+10.2%420.0%₩58.1M+10.2%0124%Growing
2022Q4₩2,569.9M+15.5%43+2.4%₩59.8M+12.9%4223%Growing
2022Q3₩2,544.2M+38.2%42+5.0%₩60.6M+31.6%1021%Growing
2022Q2₩2,600.5M+127.7%410.0%₩63.4M+127.7%0122%Growing
2022Q1₩2,214.9M+136.2%420.0%₩52.7M+136.2%1121%Growing
2021Q4₩2,224.2M42₩53M3121%
2021Q3₩1,841.6M40₩46M2223%
2021Q2₩1,141.9M41₩27.9M1320%
2021Q1₩937.8M42₩22.3M1021%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.