SEOUL COMMERCIAL AREA

동대문패션타운 관광특구 Tourist zone

Jung-gu (중구) 광희동· Area 606,058 m² · Area code 3001493 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치과의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩766.2M▼ -14.0% YoY
Stores9▼ -10.0% YoY
Sales per store₩85.1M▼ -4.5% YoY

Reading this area Estimated sales fell 14.0% from a year earlier and stores fell 10.0%. Sales per store are down 4.5%. (vs a year earlier: Sales↓ · Stores↓ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -16.0%
Stores▼ -35.7%
Sales per store▲ +30.7%
Market size
Estimated sales (quarter)
₩766.2M
vs 2024Q4
-14.0%
Estimated transactions
5,866
Per-store economics
Estimated sales per store
₩85.1M
vs a year ago
-4.5%
Per transaction
₩131K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩728.4M – ₩1,248.9M
20212022202320242025
₩912.1M₩766.2M
Stores9 – 14
20212022202320242025
149
Sales per store₩56M – ₩124.9M
20212022202320242025
₩65.1M₩85.1M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -14.0%, stores YoY -10.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
-10.0%
Franchise share
0% (0/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,248.9M₩766.2M
Stores 2024 Q1 → 2025 Q4
109
Sales per store 2024 Q1 → 2025 Q4
₩124.9M₩85.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–114%
  • 11–1429%
  • 14–1745%
  • 17–2121%
  • 21–240%
Age
  • 10s0%
  • 20s5%
  • 30s16%
  • 40s14%
  • 50s22%
  • 60+43%
Weekday / weekend
  • Weekday93%
  • Weekend7%
Day of week
  • Mon18%
  • Tue20%
  • Wed21%
  • Thu14%
  • Fri20%
  • Sat7%
  • Sun0%
Gender
  • Male50%
  • Female50%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩766.2M-14.0%9-10.0%₩85.1M-4.5%000%Sales↓ · Stores↓ · Per store↓
2025Q3₩926.6M-3.5%9-10.0%₩103M+7.2%010%Sales↓ · Stores↓ · Per store↑
2025Q2₩816.9M-23.8%100.0%₩81.7M-23.8%000%Sales↓ · Stores→ · Per store↓
2025Q1₩1,095.2M-12.3%100.0%₩109.5M-12.3%000%Sales↓ · Stores→ · Per store↓
2024Q4₩891.2M-21.9%10-9.1%₩89.1M-14.1%000%Sales↓ · Stores↓ · Per store↓
2024Q3₩960.1M+11.0%10-9.1%₩96M+22.1%000%Sales↑ · Stores↓ · Per store↑
2024Q2₩1,071.4M+9.3%10-9.1%₩107.1M+20.2%000%Sales↑ · Stores↓ · Per store↑
2024Q1₩1,248.9M+18.5%10-9.1%₩124.9M+30.4%010%Sales↑ · Stores↓ · Per store↑
2023Q4₩1,141.4M+8.8%110.0%₩103.8M+8.8%000%Sales↑ · Stores→ · Per store↑
2023Q3₩864.9M-9.6%11-8.3%₩78.6M-1.4%000%Sales↓ · Stores↓ · Per store→
2023Q2₩980.3M-15.1%11-8.3%₩89.1M-7.4%000%Sales↓ · Stores↓ · Per store↓
2023Q1₩1,053.6M+7.6%11-15.4%₩95.8M+27.2%000%Sales↑ · Stores↓ · Per store↑
2022Q4₩1,048.7M+19.8%11-15.4%₩95.3M+41.6%010%Sales↑ · Stores↓ · Per store↑
2022Q3₩957.3M+31.4%12-7.7%₩79.8M+42.4%000%Sales↑ · Stores↓ · Per store↑
2022Q2₩1,155.2M+50.4%12-7.7%₩96.3M+63.0%010%Sales↑ · Stores↓ · Per store↑
2022Q1₩978.8M+7.3%13-7.1%₩75.3M+15.6%000%Sales↑ · Stores↓ · Per store↑
2021Q4₩875.3M13₩67.3M000%
2021Q3₩728.4M13₩56M000%
2021Q2₩767.9M13₩59.1M010%
2021Q1₩912.1M14₩65.1M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.