SEOUL COMMERCIAL AREA

동대문패션타운 관광특구 관광특구

중구광희동· Area 606,058 m² · Area code 3001493 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,122.2M▲ +6.2% YoY
Stores20±0.0% YoY
Sales per store₩106.1M▲ +6.2% YoY

Reading this area Estimated sales rose 6.2% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 6.2%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +45.0%
Stores▲ +17.6%
Sales per store▲ +23.3%
Market size
Estimated sales (quarter)
₩2,122.2M
vs 2024Q4
+6.2%
Estimated transactions
84,648
Per-store economics
Estimated sales per store
₩106.1M
vs a year ago
+6.2%
Per transaction
₩25K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,463.2M – ₩2,264.8M
20212022202320242025
₩1,463.2M₩2,122.2M
Stores17 – 21
20212022202320242025
1720
Sales per store₩86.1M – ₩125.8M
20212022202320242025
₩86.1M₩106.1M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +6.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
20
vs a year ago
0.0%
Franchise share
0% (0/20)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (5%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩2,237.4M₩2,122.2M
Stores 2024 Q1 → 2025 Q4
1820
Sales per store 2024 Q1 → 2025 Q4
₩124.3M₩106.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–1122%
  • 11–1429%
  • 14–1738%
  • 17–218%
  • 21–241%
Age
  • 10s0%
  • 20s6%
  • 30s17%
  • 40s17%
  • 50s20%
  • 60+39%
Weekday / weekend
  • Weekday96%
  • Weekend4%
Day of week
  • Mon18%
  • Tue21%
  • Wed18%
  • Thu25%
  • Fri14%
  • Sat2%
  • Sun1%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,122.2M+6.2%200.0%₩106.1M+6.2%010%Growing
2025Q3₩2,225M+4.4%21+10.5%₩106M-5.5%220%Competition inflow
2025Q2₩2,114.7M-3.2%21+10.5%₩100.7M-12.4%110%Possible crowding
2025Q1₩2,059M-8.0%21+16.7%₩98M-21.1%100%Possible crowding
2024Q4₩1,998.2M-8.4%20+11.1%₩99.9M-17.5%100%Possible crowding
2024Q3₩2,130.8M-5.9%19+5.6%₩112.1M-10.9%000%Possible crowding
2024Q2₩2,183.9M+0.9%19+5.6%₩114.9M-4.4%100%Possible crowding
2024Q1₩2,237.4M+9.9%180.0%₩124.3M+9.9%000%Growing
2023Q4₩2,181M+6.5%180.0%₩121.2M+6.5%000%Growing
2023Q3₩2,264.8M+11.8%180.0%₩125.8M+11.8%000%Growing
2023Q2₩2,165M+9.0%180.0%₩120.3M+9.0%000%Growing
2023Q1₩2,035.1M-2.2%180.0%₩113.1M-2.2%000%Mixed
2022Q4₩2,048.6M+0.7%180.0%₩113.8M+0.7%000%Mixed
2022Q3₩2,025M-5.6%180.0%₩112.5M-5.6%000%Mixed
2022Q2₩1,985.9M+26.9%180.0%₩110.3M+26.9%000%Growing
2022Q1₩2,080.9M+42.2%18+5.9%₩115.6M+34.3%000%Growing
2021Q4₩2,034.3M18₩113M000%
2021Q3₩2,144.7M18₩119.1M000%
2021Q2₩1,564.8M18₩86.9M100%
2021Q1₩1,463.2M17₩86.1M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.