SEOUL COMMERCIAL AREA

동대문패션타운 관광특구 관광특구

중구광희동· Area 606,058 m² · Area code 3001493 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

가구 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,093.2M▼ -69.3% YoY
Stores30±0.0% YoY
Sales per store₩36.4M▼ -69.3% YoY

Reading this area Against a year earlier, estimated sales -69.3%, stores 0.0% and sales per store -69.3% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -52.4%
Stores▼ -9.1%
Sales per store▼ -47.7%
Market size
Estimated sales (quarter)
₩1,093.2M
vs 2024Q4
-69.3%
Estimated transactions
1,416
Per-store economics
Estimated sales per store
₩36.4M
vs a year ago
-69.3%
Per transaction
₩772K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,093.2M – ₩4,486.2M
20212022202320242025
₩2,297.2M₩1,093.2M
Stores29 – 33
20212022202320242025
3330
Sales per store₩36.4M – ₩148.2M
20212022202320242025
₩69.6M₩36.4M
Openings0 – 1
20212022202320242025
01
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -69.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
30
vs a year ago
0.0%
Franchise share
0% (0/30)
Movement
Openings (rate)
1 (3%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩1,952.1M₩1,093.2M
Stores 2024 Q1 → 2025 Q4
2930
Sales per store 2024 Q1 → 2025 Q4
₩67.3M₩36.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–119%
  • 11–147%
  • 14–1777%
  • 17–217%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s10%
  • 40s4%
  • 50s46%
  • 60+39%
Weekday / weekend
  • Weekday85%
  • Weekend15%
Day of week
  • Mon5%
  • Tue0%
  • Wed51%
  • Thu8%
  • Fri21%
  • Sat15%
  • Sun0%
Gender
  • Male35%
  • Female65%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,093.2M-69.3%300.0%₩36.4M-69.3%100%Mixed
2025Q3₩3,469.2M+73.6%290.0%₩119.6M+73.6%000%Growing
2025Q2₩3,492.5M-18.7%290.0%₩120.4M-18.7%000%Mixed
2025Q1₩1,989.6M+1.9%290.0%₩68.6M+1.9%010%Mixed
2024Q4₩3,556M+169.5%30+3.4%₩118.5M+160.5%100%Growing
2024Q3₩1,997.9M+45.2%290.0%₩68.9M+45.2%000%Growing
2024Q2₩4,297.4M+39.4%290.0%₩148.2M+39.4%000%Growing
2024Q1₩1,952.1M+11.2%29-3.3%₩67.3M+15.0%000%Mixed
2023Q4₩1,319.4M-27.3%29-6.5%₩45.5M-22.2%000%Shrinking
2023Q3₩1,376M-37.1%29-3.3%₩47.4M-34.9%000%Shrinking
2023Q2₩3,081.9M+50.7%29-6.5%₩106.3M+61.1%120%Mixed
2023Q1₩1,756.1M-32.7%30-3.2%₩58.5M-30.4%010%Shrinking
2022Q4₩1,814M-59.6%310.0%₩58.5M-59.6%100%Mixed
2022Q3₩2,186.3M-27.0%30-6.3%₩72.9M-22.1%010%Shrinking
2022Q2₩2,045.5M-11.1%31-3.1%₩66M-8.2%000%Shrinking
2022Q1₩2,608M+13.5%31-6.1%₩84.1M+20.9%000%Mixed
2021Q4₩4,486.2M31₩144.7M010%
2021Q3₩2,994.7M32₩93.6M000%
2021Q2₩2,299.9M32₩71.9M010%
2021Q1₩2,297.2M33₩69.6M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.