SEOUL COMMERCIAL AREA

명지대학교 골목상권

서대문구홍은2동· Area 176,999 m² · Area code 3110507 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,988.3M▼ -1.9% YoY
Stores62▼ -7.5% YoY
Sales per store₩48.2M▲ +6.0% YoY

Reading this area Stores fell 7.5% from a year earlier while estimated sales held at -1.9%, so sales per store rose 6.0%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +97.0%
Stores▼ -3.1%
Sales per store▲ +103.3%
Market size
Estimated sales (quarter)
₩2,988.3M
vs 2024Q4
-1.9%
Estimated transactions
94,524
Per-store economics
Estimated sales per store
₩48.2M
vs a year ago
+6.0%
Per transaction
₩32K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,356.1M – ₩3,268.1M
20212022202320242025
₩1,517.2M₩2,988.3M
Stores57 – 69
20212022202320242025
6462
Sales per store₩20.9M – ₩52.7M
20212022202320242025
₩23.7M₩48.2M
Openings0 – 5
20212022202320242025
32
Closings0 – 7
20212022202320242025
16
Franchise share9% – 13%
20212022202320242025
11%11%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -1.9%, stores YoY -7.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
62
vs a year ago
-7.5%
Franchise share
11% (7/62)
Movement
Openings (rate)
2 (3%)
Closings (rate)
6 (9%)
Net store change
−4
Estimated sales 2024 Q1 → 2025 Q4
₩2,570.7M₩2,988.3M
Stores 2024 Q1 → 2025 Q4
6062
Sales per store 2024 Q1 → 2025 Q4
₩42.8M₩48.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–069%
  • 06–111%
  • 11–1419%
  • 14–1710%
  • 17–2141%
  • 21–2420%
Age
  • 10s2%
  • 20s24%
  • 30s15%
  • 40s19%
  • 50s25%
  • 60+14%
Weekday / weekend
  • Weekday69%
  • Weekend31%
Day of week
  • Mon13%
  • Tue13%
  • Wed15%
  • Thu14%
  • Fri14%
  • Sat18%
  • Sun13%
Gender
  • Male59%
  • Female41%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,988.3M-1.9%62-7.5%₩48.2M+6.0%2611%Possible recovery
2025Q3₩2,845.3M+3.1%65+3.2%₩43.8M-0.1%1012%Mixed
2025Q2₩3,120.5M-4.5%64+3.2%₩48.8M-7.5%1413%Possible crowding
2025Q1₩2,672.4M+4.0%67+11.7%₩39.9M-6.9%0012%Competition inflow
2024Q4₩3,047.5M+16.8%67+17.5%₩45.5M-0.6%5112%Mixed
2024Q3₩2,760.3M+18.0%63+6.8%₩43.8M+10.5%2113%Growing
2024Q2₩3,268.1M+20.7%62+3.3%₩52.7M+16.8%5313%Growing
2024Q1₩2,570.7M+12.3%600.0%₩42.8M+12.3%5013%Growing
2023Q4₩2,608.2M+4.0%57-8.1%₩45.8M+13.1%1311%Mixed
2023Q3₩2,340M+11.6%59-11.9%₩39.7M+26.7%3510%Mixed
2023Q2₩2,706.8M+30.6%60-13.0%₩45.1M+50.2%2212%Mixed
2023Q1₩2,288.4M+54.6%60-9.1%₩38.1M+70.1%3412%Mixed
2022Q4₩2,507.9M+42.0%62-7.5%₩40.4M+53.5%2710%Mixed
2022Q3₩2,097.2M+54.6%67+3.1%₩31.3M+50.0%259%Growing
2022Q2₩2,073.1M+26.4%69+7.8%₩30M+17.2%3010%Growing
2022Q1₩1,480.2M-2.4%66+3.1%₩22.4M-5.4%1211%Possible crowding
2021Q4₩1,765.8M67₩26.4M4210%
2021Q3₩1,356.1M65₩20.9M1011%
2021Q2₩1,640.7M64₩25.6M2211%
2021Q1₩1,517.2M64₩23.7M3111%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.