SEOUL COMMERCIAL AREA

서대문역 Developed area

Jongno-gu (종로구) 교남동· Area 148,292 m² · Area code 3120001 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩517.6M▼ -6.8% YoY
Stores7▲ +16.7% YoY
Sales per store₩73.9M▼ -20.1% YoY

Reading this area Stores rose 16.7% from a year earlier while estimated sales stayed about the same (-6.8%), so sales per store fell 20.1%. (vs a year earlier: Sales↓ · Stores↑ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +48.8%
Stores▲ +75.0%
Sales per store▼ -15.0%
Market size
Estimated sales (quarter)
₩517.6M
vs 2024Q4
-6.8%
Estimated transactions
11,074
Per-store economics
Estimated sales per store
₩73.9M
vs a year ago
-20.1%
Per transaction
₩47K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩284.9M – ₩802.8M
20212022202320242025
₩347.9M₩517.6M
Stores3 – 8
20212022202320242025
47
Sales per store₩68.9M – ₩191.4M
20212022202320242025
₩87M₩73.9M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 67%
20212022202320242025
25%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -6.8%, stores YoY +16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
+16.7%
Franchise share
0% (0/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩753M₩517.6M
Stores 2024 Q1 → 2025 Q4
77
Sales per store 2024 Q1 → 2025 Q4
₩107.6M₩73.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1448%
  • 14–1712%
  • 17–2136%
  • 21–243%
Age
  • 10s0%
  • 20s4%
  • 30s20%
  • 40s27%
  • 50s25%
  • 60+23%
Weekday / weekend
  • Weekday80%
  • Weekend20%
Day of week
  • Mon16%
  • Tue16%
  • Wed19%
  • Thu15%
  • Fri14%
  • Sat13%
  • Sun7%
Gender
  • Male64%
  • Female36%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩517.6M-6.8%7+16.7%₩73.9M-20.1%000%Sales↓ · Stores↑ · Per store↓
2025Q3₩482.4M-12.1%7+16.7%₩68.9M-24.6%020%Sales↓ · Stores↑ · Per store↓
2025Q2₩707.3M+24.0%7-12.5%₩101M+41.7%1029%Sales↑ · Stores↓ · Per store↑
2025Q1₩537.7M-28.6%6-14.3%₩89.6M-16.7%0033%Sales↓ · Stores↓ · Per store↓
2024Q4₩555.6M-26.9%6-14.3%₩92.6M-14.8%0033%Sales↓ · Stores↓ · Per store↓
2024Q3₩548.6M-29.1%6-14.3%₩91.4M-17.3%0233%Sales↓ · Stores↓ · Per store↓
2024Q2₩570.6M-28.9%8+33.3%₩71.3M-46.7%1025%Sales↓ · Stores↑ · Per store↓
2024Q1₩753M-1.8%7+40.0%₩107.6M-29.9%0029%Sales→ · Stores↑ · Per store↓
2023Q4₩760.5M+1.4%7+75.0%₩108.6M-42.1%0029%Sales→ · Stores↑ · Per store↓
2023Q3₩773.8M+34.7%7+133.3%₩110.5M-42.3%1029%Sales↑ · Stores↑ · Per store↓
2023Q2₩802.8M+46.9%6+100.0%₩133.8M-26.5%1033%Sales↑ · Stores↑ · Per store↓
2023Q1₩766.9M+67.2%5+66.7%₩153.4M+0.3%1040%Sales↑ · Stores↑ · Per store→
2022Q4₩750.3M+145.2%4+33.3%₩187.6M+83.9%1050%Sales↑ · Stores↑ · Per store↑
2022Q3₩574.3M+101.6%30.0%₩191.4M+101.6%0067%Sales↑ · Stores→ · Per store↑
2022Q2₩546.4M+75.6%30.0%₩182.1M+75.6%0067%Sales↑ · Stores→ · Per store↑
2022Q1₩458.6M+31.8%3-25.0%₩152.9M+75.7%1067%Sales↑ · Stores↓ · Per store↑
2021Q4₩306M3₩102M0033%
2021Q3₩284.9M3₩95M0033%
2021Q2₩311.2M3₩103.7M0133%
2021Q1₩347.9M4₩87M0025%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.