SEOUL COMMERCIAL AREA

서대문역 발달상권

종로구교남동· Area 148,292 m² · Area code 3120001 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩4,510.7M▼ -5.7% YoY
Stores16▲ +6.7% YoY
Sales per store₩281.9M▼ -11.6% YoY

Reading this area Stores rose 6.7% from a year earlier while estimated sales stayed about the same (-5.7%), so sales per store fell 11.6%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +14.9%
Stores▲ +45.5%
Sales per store▼ -21.0%
Market size
Estimated sales (quarter)
₩4,510.7M
vs 2024Q4
-5.7%
Estimated transactions
130,126
Per-store economics
Estimated sales per store
₩281.9M
vs a year ago
-11.6%
Per transaction
₩35K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3,925.5M – ₩4,911.4M
20212022202320242025
₩3,925.5M₩4,510.7M
Stores11 – 16
20212022202320242025
1116
Sales per store₩281.9M – ₩356.9M
20212022202320242025
₩356.9M₩281.9M
Openings0 – 3
20212022202320242025
10
Closings0 – 1
20212022202320242025
00
Franchise share0% – 9%
20212022202320242025
9%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -5.7%, stores YoY +6.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
16
vs a year ago
+6.7%
Franchise share
0% (0/16)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩4,650.1M₩4,510.7M
Stores 2024 Q1 → 2025 Q4
1516
Sales per store 2024 Q1 → 2025 Q4
₩310M₩281.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1129%
  • 11–1431%
  • 14–1733%
  • 17–217%
  • 21–240%
Age
  • 10s0%
  • 20s3%
  • 30s8%
  • 40s17%
  • 50s26%
  • 60+46%
Weekday / weekend
  • Weekday96%
  • Weekend4%
Day of week
  • Mon21%
  • Tue20%
  • Wed22%
  • Thu19%
  • Fri15%
  • Sat4%
  • Sun0%
Gender
  • Male54%
  • Female46%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩4,510.7M-5.7%16+6.7%₩281.9M-11.6%000%Possible crowding
2025Q3₩4,911.4M+4.4%16+6.7%₩307M-2.1%100%Mixed
2025Q2₩4,645.9M+5.5%15+7.1%₩309.7M-1.6%000%Mixed
2025Q1₩4,585.2M-1.4%150.0%₩305.7M-1.4%000%Mixed
2024Q4₩4,784.9M-1.0%15+7.1%₩319M-7.6%000%Possible crowding
2024Q3₩4,704.9M-3.1%15+7.1%₩313.7M-9.6%110%Possible crowding
2024Q2₩4,405M-7.4%140.0%₩314.6M-7.4%017%Mixed
2024Q1₩4,650.1M+7.2%15+7.1%₩310M+0.0%107%Mixed
2023Q4₩4,835.5M+6.9%14+7.7%₩345.4M-0.8%007%Mixed
2023Q3₩4,856.1M+6.3%140.0%₩346.9M+6.3%007%Growing
2023Q2₩4,757.2M+9.1%140.0%₩339.8M+9.1%117%Growing
2023Q1₩4,339.6M-5.3%14-6.7%₩310M+1.5%107%Shrinking
2022Q4₩4,524M+8.5%13-7.1%₩348M+16.8%018%Mixed
2022Q3₩4,569.3M+10.5%140.0%₩326.4M+10.5%007%Growing
2022Q2₩4,360.1M+7.0%140.0%₩311.4M+7.0%017%Growing
2022Q1₩4,581.9M+16.7%15+36.4%₩305.5M-14.4%107%Competition inflow
2021Q4₩4,169.9M14₩297.8M007%
2021Q3₩4,136.6M14₩295.5M007%
2021Q2₩4,076.2M14₩291.2M307%
2021Q1₩3,925.5M11₩356.9M109%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.