SEOUL COMMERCIAL AREA

서대문역 발달상권

종로구교남동· Area 148,292 m² · Area code 3120001 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

시계및귀금속 2025 Q4 · Seoul data

Estimated sales (quarter)₩10M▲ +869.9% YoY
Stores3±0.0% YoY
Sales per store₩3.3M▲ +869.9% YoY

Reading this area Estimated sales rose 869.9% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 869.9%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -46.0%
Stores▼ -25.0%
Sales per store▼ -28.1%
Market size
Estimated sales (quarter)
₩10M
vs 2024Q4
+869.9%
Estimated transactions
146
Per-store economics
Estimated sales per store
₩3.3M
vs a year ago
+869.9%
Per transaction
₩68K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1M – ₩52.6M
20212022202320242025
₩18.5M₩10M
Stores3 – 4
20212022202320242025
43
Sales per store₩343K – ₩13.2M
20212022202320242025
₩4.6M₩3.3M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +869.9%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1.4M₩10M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩451K₩3.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1125%
  • 11–1464%
  • 14–1710%
  • 17–212%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s1%
  • 50s66%
  • 60+33%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon92%
  • Tue4%
  • Wed1%
  • Thu4%
  • Fri0%
  • Sat0%
  • Sun0%
Gender
  • Male24%
  • Female76%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩10M+869.9%30.0%₩3.3M+869.9%000%Growing
2025Q3₩9M-6.7%30.0%₩3M-6.7%000%Mixed
2025Q2₩6.7M+7.7%30.0%₩2.2M+7.7%000%Growing
2025Q1₩5.8M+331.5%30.0%₩1.9M+331.5%000%Growing
2024Q4₩1M-93.7%30.0%₩343K-93.7%000%Mixed
2024Q3₩9.6M-44.4%30.0%₩3.2M-44.4%000%Mixed
2024Q2₩6.3M-19.9%3-25.0%₩2.1M+6.8%000%Shrinking
2024Q1₩1.4M-97.4%3-25.0%₩451K-96.6%000%Shrinking
2023Q4₩16.4M-16.7%3-25.0%₩5.5M+11.0%000%Shrinking
2023Q3₩17.3M-36.8%3-25.0%₩5.8M-15.7%010%Shrinking
2023Q2₩7.8M-61.8%40.0%₩2M-61.8%000%Mixed
2023Q1₩52.6M+329.7%40.0%₩13.2M+329.7%000%Growing
2022Q4₩19.7M+20.1%40.0%₩4.9M+20.1%000%Growing
2022Q3₩27.4M-19.0%40.0%₩6.8M-19.0%000%Mixed
2022Q2₩20.4M+65.5%40.0%₩5.1M+65.5%000%Growing
2022Q1₩12.2M-33.9%40.0%₩3.1M-33.9%000%Mixed
2021Q4₩16.4M4₩4.1M000%
2021Q3₩33.8M4₩8.4M000%
2021Q2₩12.4M4₩3.1M000%
2021Q1₩18.5M4₩4.6M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.