SEOUL COMMERCIAL AREA

서대문역 발달상권

종로구교남동· Area 148,292 m² · Area code 3120001 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

노래방 2025 Q4 · Seoul data

Estimated sales (quarter)₩143.9M▼ -23.8% YoY
Stores3▼ -25.0% YoY
Sales per store₩48M▲ +1.6% YoY

Reading this area Estimated sales fell 23.8% from a year earlier and stores fell 25.0%. Sales per store are about the same at +1.6%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +218.4%
Stores▼ -25.0%
Sales per store▲ +324.6%
Market size
Estimated sales (quarter)
₩143.9M
vs 2024Q4
-23.8%
Estimated transactions
16,682
Per-store economics
Estimated sales per store
₩48M
vs a year ago
+1.6%
Per transaction
₩9K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩45.2M – ₩197M
20212022202320242025
₩45.2M₩143.9M
Stores3 – 4
20212022202320242025
43
Sales per store₩11.3M – ₩49.2M
20212022202320242025
₩11.3M₩48M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -23.8%, stores YoY -25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
-25.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (33%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩158M₩143.9M
Stores 2024 Q1 → 2025 Q4
43
Sales per store 2024 Q1 → 2025 Q4
₩39.5M₩48M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0610%
  • 06–111%
  • 11–147%
  • 14–178%
  • 17–2126%
  • 21–2449%
Age
  • 10s6%
  • 20s25%
  • 30s23%
  • 40s19%
  • 50s16%
  • 60+11%
Weekday / weekend
  • Weekday80%
  • Weekend20%
Day of week
  • Mon13%
  • Tue14%
  • Wed16%
  • Thu17%
  • Fri20%
  • Sat13%
  • Sun7%
Gender
  • Male65%
  • Female35%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩143.9M-23.8%3-25.0%₩48M+1.6%010%Shrinking
2025Q3₩186.3M+29.0%40.0%₩46.6M+29.0%000%Growing
2025Q2₩167.5M-8.9%40.0%₩41.9M-8.9%000%Mixed
2025Q1₩166.6M+5.5%40.0%₩41.6M+5.5%000%Growing
2024Q4₩188.9M+4.6%40.0%₩47.2M+4.6%000%Growing
2024Q3₩144.4M-17.9%40.0%₩36.1M-17.9%000%Mixed
2024Q2₩183.9M+9.2%40.0%₩46M+9.2%000%Growing
2024Q1₩158M+6.4%40.0%₩39.5M+6.4%000%Growing
2023Q4₩180.5M-8.3%40.0%₩45.1M-8.3%000%Mixed
2023Q3₩175.8M-6.2%40.0%₩43.9M-6.2%000%Mixed
2023Q2₩168.4M-8.9%40.0%₩42.1M-8.9%000%Mixed
2023Q1₩148.5M+106.0%40.0%₩37.1M+106.0%000%Growing
2022Q4₩197M+56.3%40.0%₩49.2M+56.3%000%Growing
2022Q3₩187.5M+300.9%40.0%₩46.9M+300.9%000%Growing
2022Q2₩184.9M+97.1%40.0%₩46.2M+97.1%000%Growing
2022Q1₩72.1M+59.5%40.0%₩18M+59.5%000%Growing
2021Q4₩126M4₩31.5M000%
2021Q3₩46.8M4₩11.7M000%
2021Q2₩93.8M4₩23.5M000%
2021Q1₩45.2M4₩11.3M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.