SEOUL COMMERCIAL AREA

서대문역 Developed area

Jongno-gu (종로구) 교남동· Area 148,292 m² · Area code 3120001 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩83M▲ +7.1% YoY
Stores4±0.0% YoY
Sales per store₩20.8M▲ +7.1% YoY

Reading this area Estimated sales rose 7.1% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 7.1%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -49.6%
Stores▼ -20.0%
Sales per store▼ -37.0%
Market size
Estimated sales (quarter)
₩83M
vs 2024Q4
+7.1%
Estimated transactions
220
Per-store economics
Estimated sales per store
₩20.8M
vs a year ago
+7.1%
Per transaction
₩377K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩32.3M – ₩164.7M
20212022202320242025
₩164.7M₩83M
Stores3 – 7
20212022202320242025
54
Sales per store₩8.1M – ₩32.9M
20212022202320242025
₩32.9M₩20.8M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +7.1%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩71.5M₩83M
Stores 2024 Q1 → 2025 Q4
34
Sales per store 2024 Q1 → 2025 Q4
₩23.8M₩20.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–140%
  • 14–1728%
  • 17–2159%
  • 21–2413%
Age
  • 10s34%
  • 20s0%
  • 30s0%
  • 40s45%
  • 50s21%
  • 60+0%
Weekday / weekend
  • Weekday51%
  • Weekend49%
Day of week
  • Mon0%
  • Tue30%
  • Wed13%
  • Thu8%
  • Fri0%
  • Sat28%
  • Sun21%
Gender
  • Male58%
  • Female42%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩83M+7.1%40.0%₩20.8M+7.1%000%Growing
2025Q3₩42M-54.6%40.0%₩10.5M-54.6%000%Mixed
2025Q2₩32.3M-53.1%40.0%₩8.1M-53.1%000%Mixed
2025Q1₩48.5M-32.2%4+33.3%₩12.1M-49.1%000%Possible crowding
2024Q4₩77.5M+2.6%4+33.3%₩19.4M-23.0%000%Possible crowding
2024Q3₩92.5M+11.4%4+33.3%₩23.1M-16.4%000%Competition inflow
2024Q2₩68.9M-8.0%4-20.0%₩17.2M+15.1%100%Shrinking
2024Q1₩71.5M-6.5%3-50.0%₩23.8M+86.9%000%Shrinking
2023Q4₩75.5M+18.0%3-50.0%₩25.2M+135.9%000%Mixed
2023Q3₩83M-1.2%3-50.0%₩27.7M+97.6%020%Possible recovery
2023Q2₩74.8M-27.6%5-28.6%₩15M+1.4%010%Shrinking
2023Q1₩76.5M-18.1%6-14.3%₩12.8M-4.4%000%Shrinking
2022Q4₩64M-17.4%60.0%₩10.7M-17.4%000%Mixed
2022Q3₩84.1M-2.6%60.0%₩14M-2.6%010%Mixed
2022Q2₩103.3M-15.4%7+16.7%₩14.8M-27.5%000%Possible crowding
2022Q1₩93.4M-43.3%7+40.0%₩13.3M-59.5%100%Possible crowding
2021Q4₩77.5M6₩12.9M000%
2021Q3₩86.3M6₩14.4M000%
2021Q2₩122.1M6₩20.3M100%
2021Q1₩164.7M5₩32.9M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.