SEOUL COMMERCIAL AREA

서대문역 발달상권

종로구교남동· Area 148,292 m² · Area code 3120001 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩365.6M▲ +55.3% YoY
Stores8▼ -11.1% YoY
Sales per store₩45.7M▲ +74.8% YoY

Reading this area Against a year earlier, estimated sales +55.3%, stores -11.1% and sales per store +74.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +38.7%
Stores▲ +33.3%
Sales per store▲ +4.0%
Market size
Estimated sales (quarter)
₩365.6M
vs 2024Q4
+55.3%
Estimated transactions
6,665
Per-store economics
Estimated sales per store
₩45.7M
vs a year ago
+74.8%
Per transaction
₩55K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩130.5M – ₩380M
20212022202320242025
₩263.6M₩365.6M
Stores4 – 9
20212022202320242025
68
Sales per store₩15.3M – ₩58.2M
20212022202320242025
₩43.9M₩45.7M
Openings0 – 1
20212022202320242025
01
Closings0 – 2
20212022202320242025
00
Franchise share17% – 50%
20212022202320242025
17%38%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +55.3%, stores YoY -11.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
-11.1%
Franchise share
38% (3/8)
Movement
Openings (rate)
1 (9%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩348.6M₩365.6M
Stores 2024 Q1 → 2025 Q4
78
Sales per store 2024 Q1 → 2025 Q4
₩49.8M₩45.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–066%
  • 06–110%
  • 11–1412%
  • 14–171%
  • 17–2130%
  • 21–2451%
Age
  • 10s0%
  • 20s18%
  • 30s30%
  • 40s24%
  • 50s21%
  • 60+6%
Weekday / weekend
  • Weekday89%
  • Weekend11%
Day of week
  • Mon15%
  • Tue21%
  • Wed19%
  • Thu18%
  • Fri16%
  • Sat7%
  • Sun4%
Gender
  • Male63%
  • Female37%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩365.6M+55.3%8-11.1%₩45.7M+74.8%1038%Mixed
2025Q3₩328.7M-3.1%80.0%₩41.1M-3.1%0125%Mixed
2025Q2₩138.1M-63.7%9+28.6%₩15.3M-71.7%0022%Possible crowding
2025Q1₩173.3M-50.3%9+28.6%₩19.3M-61.3%0022%Possible crowding
2024Q4₩235.3M-36.2%9+28.6%₩26.1M-50.4%1022%Possible crowding
2024Q3₩339.1M+1.8%8+14.3%₩42.4M-11.0%1025%Possible crowding
2024Q2₩380M+41.5%7+16.7%₩54.3M+21.3%0029%Growing
2024Q1₩348.6M+58.5%7+16.7%₩49.8M+35.8%0029%Growing
2023Q4₩368.7M+39.7%7+16.7%₩52.7M+19.8%0029%Growing
2023Q3₩333.2M+27.6%7+16.7%₩47.6M+9.4%1029%Growing
2023Q2₩268.5M+11.4%60.0%₩44.8M+11.4%0033%Growing
2023Q1₩220M+68.5%60.0%₩36.7M+68.5%0033%Growing
2022Q4₩263.9M+31.8%6+20.0%₩44M+9.9%0033%Growing
2022Q3₩261.1M+54.0%6+50.0%₩43.5M+2.7%0033%Mixed
2022Q2₩241M+3.5%6+50.0%₩40.2M-31.0%0033%Competition inflow
2022Q1₩130.5M-50.5%60.0%₩21.8M-50.5%1033%Mixed
2021Q4₩200.2M5₩40M1040%
2021Q3₩169.5M4₩42.4M0050%
2021Q2₩232.9M4₩58.2M1250%
2021Q1₩263.6M6₩43.9M0017%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.