SEOUL COMMERCIAL AREA

서대문역 발달상권

종로구교남동· Area 148,292 m² · Area code 3120001 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩256.5M▼ -0.6% YoY
Stores4▲ +33.3% YoY
Sales per store₩64.1M▼ -25.4% YoY

Reading this area Stores rose 33.3% from a year earlier while estimated sales stayed about the same (-0.6%), so sales per store fell 25.4%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +57.7%
Stores▲ +33.3%
Sales per store▲ +18.3%
Market size
Estimated sales (quarter)
₩256.5M
vs 2024Q4
-0.6%
Estimated transactions
10,809
Per-store economics
Estimated sales per store
₩64.1M
vs a year ago
-25.4%
Per transaction
₩24K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩112.5M – ₩487.2M
20212022202320242025
₩162.6M₩256.5M
Stores2 – 4
20212022202320242025
34
Sales per store₩49.2M – ₩190.4M
20212022202320242025
₩54.2M₩64.1M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share25% – 50%
20212022202320242025
33%25%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -0.6%, stores YoY +33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
+33.3%
Franchise share
25% (1/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩487.2M₩256.5M
Stores 2024 Q1 → 2025 Q4
34
Sales per store 2024 Q1 → 2025 Q4
₩162.4M₩64.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1452%
  • 14–177%
  • 17–2119%
  • 21–2423%
Age
  • 10s1%
  • 20s24%
  • 30s35%
  • 40s21%
  • 50s14%
  • 60+5%
Weekday / weekend
  • Weekday93%
  • Weekend7%
Day of week
  • Mon18%
  • Tue16%
  • Wed23%
  • Thu20%
  • Fri16%
  • Sat3%
  • Sun4%
Gender
  • Male44%
  • Female56%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩256.5M-0.6%4+33.3%₩64.1M-25.4%0025%Possible crowding
2025Q3₩211M-44.0%4+33.3%₩52.7M-58.0%0025%Possible crowding
2025Q2₩196.9M-54.9%4+33.3%₩49.2M-66.2%1025%Possible crowding
2025Q1₩251.8M-48.3%30.0%₩83.9M-48.3%0033%Mixed
2024Q4₩258M-37.2%30.0%₩86M-37.2%0033%Mixed
2024Q3₩377M-5.3%30.0%₩125.7M-5.3%0033%Mixed
2024Q2₩436.7M+0.4%30.0%₩145.6M+0.4%0033%Mixed
2024Q1₩487.2M+12.2%30.0%₩162.4M+12.2%0033%Growing
2023Q4₩411.1M+18.1%3+50.0%₩137M-21.3%0033%Competition inflow
2023Q3₩398.1M+23.8%3+50.0%₩132.7M-17.5%0033%Competition inflow
2023Q2₩434.8M+14.2%3+50.0%₩144.9M-23.9%0033%Competition inflow
2023Q1₩434.1M+72.3%3+50.0%₩144.7M+14.9%1033%Growing
2022Q4₩348.1M+1.2%20.0%₩174M+1.2%0050%Mixed
2022Q3₩321.6M+185.9%20.0%₩160.8M+185.9%0050%Growing
2022Q2₩380.7M+135.8%20.0%₩190.4M+135.8%0050%Growing
2022Q1₩251.9M+54.9%2-33.3%₩125.9M+132.3%0050%Mixed
2021Q4₩343.9M2₩172M0050%
2021Q3₩112.5M2₩56.3M0050%
2021Q2₩161.5M2₩80.7M0150%
2021Q1₩162.6M3₩54.2M0033%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.