SEOUL COMMERCIAL AREA

서대문역 Developed area

Jongno-gu (종로구) 교남동· Area 148,292 m² · Area code 3120001 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩326.3M▼ -47.5% YoY
Stores3±0.0% YoY
Sales per store₩108.8M▼ -47.5% YoY

Reading this area Against a year earlier, estimated sales -47.5%, stores 0.0% and sales per store -47.5% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -32.1%
Stores▼ -25.0%
Sales per store▼ -9.5%
Market size
Estimated sales (quarter)
₩326.3M
vs 2024Q4
-47.5%
Estimated transactions
22,465
Per-store economics
Estimated sales per store
₩108.8M
vs a year ago
-47.5%
Per transaction
₩15K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩326.3M – ₩631.2M
20212022202320242025
₩480.6M₩326.3M
Stores2 – 4
20212022202320242025
43
Sales per store₩92.6M – ₩300.5M
20212022202320242025
₩120.1M₩108.8M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share200% – 400%
20212022202320242025
200%233%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -47.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
233% (7/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩553.1M₩326.3M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩184.4M₩108.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–1110%
  • 11–1431%
  • 14–1724%
  • 17–2125%
  • 21–247%
Age
  • 10s1%
  • 20s16%
  • 30s22%
  • 40s21%
  • 50s24%
  • 60+16%
Weekday / weekend
  • Weekday80%
  • Weekend20%
Day of week
  • Mon14%
  • Tue15%
  • Wed17%
  • Thu19%
  • Fri14%
  • Sat12%
  • Sun9%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩326.3M-47.5%30.0%₩108.8M-47.5%00233%Sales↓ · Stores→ · Per store↓
2025Q3₩391.4M-28.9%3+50.0%₩130.5M-52.6%00233%Sales↓ · Stores↑ · Per store↓
2025Q2₩447M-25.6%3+50.0%₩149M-50.4%00233%Sales↓ · Stores↑ · Per store↓
2025Q1₩364.1M-34.2%30.0%₩121.4M-34.2%00233%Sales↓ · Stores→ · Per store↓
2024Q4₩621.2M-1.6%30.0%₩207.1M-1.6%11233%Sales→ · Stores→ · Per store→
2024Q3₩550.4M-0.9%2-33.3%₩275.2M+48.7%10400%Sales→ · Stores↓ · Per store↑
2024Q2₩601.1M+10.9%2-50.0%₩300.5M+121.7%01350%Sales↑ · Stores↓ · Per store↑
2024Q1₩553.1M+12.1%3-25.0%₩184.4M+49.5%00233%Sales↑ · Stores↓ · Per store↑
2023Q4₩631.2M+7.4%3-25.0%₩210.4M+43.3%00233%Sales↑ · Stores↓ · Per store↑
2023Q3₩555.3M+12.4%3-25.0%₩185.1M+49.9%02233%Sales↑ · Stores↓ · Per store↑
2023Q2₩542.3M+14.1%40.0%₩135.6M+14.1%11200%Sales↑ · Stores→ · Per store↑
2023Q1₩493.4M+33.2%40.0%₩123.3M+33.2%00200%Sales↑ · Stores→ · Per store↑
2022Q4₩587.5M+13.5%40.0%₩146.9M+13.5%01200%Sales↑ · Stores→ · Per store↑
2022Q3₩493.9M+22.1%40.0%₩123.5M+22.1%00225%Sales↑ · Stores→ · Per store↑
2022Q2₩475.2M+12.7%4+33.3%₩118.8M-15.5%11225%Sales↑ · Stores↑ · Per store↓
2022Q1₩370.5M-22.9%40.0%₩92.6M-22.9%00225%Sales↓ · Stores→ · Per store↓
2021Q4₩517.6M4₩129.4M00225%
2021Q3₩404.5M4₩101.1M21225%
2021Q2₩421.8M3₩140.6M22300%
2021Q1₩480.6M4₩120.1M00200%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.