SEOUL COMMERCIAL AREA

서대문역 Developed area

Jongno-gu (종로구) 교남동· Area 148,292 m² · Area code 3120001 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

골프연습장 2025 Q4 · Seoul data

Estimated sales (quarter)₩99.7M▼ -20.0% YoY
Stores4▲ +33.3% YoY
Sales per store₩24.9M▼ -40.0% YoY

Reading this area Stores rose 33.3% from a year earlier while estimated sales stayed about the same (-20.0%), so sales per store fell 40.0%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2024 Q4 → 2025 Q4
Estimated sales▼ -20.0%
Stores▲ +33.3%
Sales per store▼ -40.0%
Market size
Estimated sales (quarter)
₩99.7M
vs 2024Q4
-20.0%
Estimated transactions
1,582
Per-store economics
Estimated sales per store
₩24.9M
vs a year ago
-40.0%
Per transaction
₩63K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩99.7M – ₩151.9M
20212022202320242025
₩99.7M
Stores1 – 4
20212022202320242025
14
Sales per store₩24.9M – ₩41.5M
20212022202320242025
₩24.9M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -20.0%, stores YoY +33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
+33.3%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩99.7M
Stores 2024 Q1 → 2025 Q4
24
Sales per store 2024 Q1 → 2025 Q4
₩24.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–063%
  • 06–111%
  • 11–146%
  • 14–1713%
  • 17–2138%
  • 21–2439%
Age
  • 10s0%
  • 20s4%
  • 30s27%
  • 40s28%
  • 50s28%
  • 60+14%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon11%
  • Tue15%
  • Wed8%
  • Thu22%
  • Fri20%
  • Sat15%
  • Sun9%
Gender
  • Male75%
  • Female25%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩99.7M-20.0%4+33.3%₩24.9M-40.0%000%Possible crowding
2025Q3₩151.9M4+100.0%₩38M100%
2025Q2₩104.2M3+50.0%₩34.7M000%
2025Q1₩120.5M3+50.0%₩40.2M000%
2024Q4₩124.6M3+200.0%₩41.5M100%
2024Q32+100.0%000%
2024Q22+100.0%000%
2024Q12+100.0%210%
2023Q410.0%000%
2023Q310.0%000%
2023Q210.0%000%
2023Q110.0%000%
2022Q410.0%000%
2022Q310.0%000%
2022Q210.0%000%
2022Q110.0%000%
2021Q41000%
2021Q31000%
2021Q21000%
2021Q11000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.