SEOUL COMMERCIAL AREA

인사동 발달상권

종로구종로1·2·3·4가동· Area 182,319 m² · Area code 3120008 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩296M▼ -12.5% YoY
Stores6±0.0% YoY
Sales per store₩49.3M▼ -12.5% YoY

Reading this area Against a year earlier, estimated sales -12.5%, stores 0.0% and sales per store -12.5% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +57.1%
Stores▲ +20.0%
Sales per store▲ +30.9%
Market size
Estimated sales (quarter)
₩296M
vs 2024Q4
-12.5%
Estimated transactions
8,996
Per-store economics
Estimated sales per store
₩49.3M
vs a year ago
-12.5%
Per transaction
₩33K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩178.7M – ₩345.1M
20212022202320242025
₩188.4M₩296M
Stores5 – 6
20212022202320242025
56
Sales per store₩35.7M – ₩69M
20212022202320242025
₩37.7M₩49.3M
Openings0 – 1
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share17% – 33%
20212022202320242025
20%33%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -12.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
0.0%
Franchise share
33% (2/6)
Movement
Openings (rate)
1 (13%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩299.4M₩296M
Stores 2024 Q1 → 2025 Q4
66
Sales per store 2024 Q1 → 2025 Q4
₩49.9M₩49.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1448%
  • 14–177%
  • 17–2140%
  • 21–245%
Age
  • 10s2%
  • 20s11%
  • 30s22%
  • 40s26%
  • 50s22%
  • 60+17%
Weekday / weekend
  • Weekday93%
  • Weekend7%
Day of week
  • Mon15%
  • Tue17%
  • Wed21%
  • Thu18%
  • Fri21%
  • Sat6%
  • Sun1%
Gender
  • Male60%
  • Female40%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩296M-12.5%60.0%₩49.3M-12.5%1033%Mixed
2025Q3₩277.1M-0.9%60.0%₩46.2M-0.9%0017%Mixed
2025Q2₩261.4M-1.5%60.0%₩43.6M-1.5%0017%Mixed
2025Q1₩310.2M+3.6%60.0%₩51.7M+3.6%0017%Growing
2024Q4₩338.5M+2.7%60.0%₩56.4M+2.7%0017%Mixed
2024Q3₩279.7M-4.2%6+20.0%₩46.6M-20.2%0017%Possible crowding
2024Q2₩265.3M-13.7%6+20.0%₩44.2M-28.1%1117%Possible crowding
2024Q1₩299.4M-13.3%6+20.0%₩49.9M-27.7%0017%Possible crowding
2023Q4₩329.6M+12.3%6+20.0%₩54.9M-6.4%1017%Competition inflow
2023Q3₩291.9M+10.0%50.0%₩58.4M+10.0%0020%Growing
2023Q2₩307.6M+25.4%50.0%₩61.5M+25.4%0020%Growing
2023Q1₩345.1M+48.5%50.0%₩69M+48.5%0020%Growing
2022Q4₩293.5M+30.0%50.0%₩58.7M+30.0%0020%Growing
2022Q3₩265.5M+48.5%50.0%₩53.1M+48.5%0020%Growing
2022Q2₩245.3M+16.4%50.0%₩49.1M+16.4%0020%Growing
2022Q1₩232.3M+23.3%50.0%₩46.5M+23.3%0020%Growing
2021Q4₩225.8M5₩45.2M0020%
2021Q3₩178.7M5₩35.7M0020%
2021Q2₩210.7M5₩42.1M0020%
2021Q1₩188.4M5₩37.7M0020%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.