SEOUL COMMERCIAL AREA

인사동 Developed area

Jongno-gu (종로구) 종로1·2·3·4가동· Area 182,319 m² · Area code 3120008 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

인테리어 2025 Q4 · Seoul data

Estimated sales (quarter)₩700.4M▲ +9.5% YoY
Stores24±0.0% YoY
Sales per store₩29.2M▲ +9.5% YoY

Reading this area Estimated sales rose 9.5% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 9.5%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -5.0%
Stores▼ -14.3%
Sales per store▲ +10.9%
Market size
Estimated sales (quarter)
₩700.4M
vs 2024Q4
+9.5%
Estimated transactions
10,383
Per-store economics
Estimated sales per store
₩29.2M
vs a year ago
+9.5%
Per transaction
₩67K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩639.6M – ₩1,088.8M
20212022202320242025
₩737M₩700.4M
Stores23 – 28
20212022202320242025
2824
Sales per store₩26.3M – ₩43M
20212022202320242025
₩26.3M₩29.2M
Openings0 – 1
20212022202320242025
01
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +9.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
24
vs a year ago
0.0%
Franchise share
0% (0/24)
Movement
Openings (rate)
1 (4%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩775M₩700.4M
Stores 2024 Q1 → 2025 Q4
2624
Sales per store 2024 Q1 → 2025 Q4
₩29.8M₩29.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–117%
  • 11–1435%
  • 14–1738%
  • 17–2120%
  • 21–240%
Age
  • 10s0%
  • 20s7%
  • 30s5%
  • 40s17%
  • 50s22%
  • 60+49%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon13%
  • Tue11%
  • Wed21%
  • Thu16%
  • Fri15%
  • Sat18%
  • Sun7%
Gender
  • Male46%
  • Female54%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩700.4M+9.5%240.0%₩29.2M+9.5%100%Growing
2025Q3₩724.1M-11.9%23-4.2%₩31.5M-8.0%010%Shrinking
2025Q2₩828M-23.0%24-4.0%₩34.5M-19.8%000%Shrinking
2025Q1₩792.7M+2.3%24-7.7%₩33M+10.8%000%Possible recovery
2024Q4₩639.6M-12.6%24-11.1%₩26.7M-1.7%000%Shrinking
2024Q3₩821.7M-11.6%24-14.3%₩34.2M+3.1%010%Shrinking
2024Q2₩1,076M+9.7%25-10.7%₩43M+22.9%010%Mixed
2024Q1₩775M-12.8%26-7.1%₩29.8M-6.1%010%Shrinking
2023Q4₩731.9M-12.2%27-3.6%₩27.1M-9.0%010%Shrinking
2023Q3₩929.5M-8.4%280.0%₩33.2M-8.4%000%Mixed
2023Q2₩980.5M-9.9%280.0%₩35M-9.9%000%Mixed
2023Q1₩889.2M-0.7%280.0%₩31.8M-0.7%000%Mixed
2022Q4₩833.9M+6.3%280.0%₩29.8M+6.3%000%Growing
2022Q3₩1,014.2M+21.7%280.0%₩36.2M+21.7%000%Growing
2022Q2₩1,088.8M+45.2%280.0%₩38.9M+45.2%000%Growing
2022Q1₩895.8M+21.6%280.0%₩32M+21.6%000%Growing
2021Q4₩784.3M28₩28M000%
2021Q3₩833M28₩29.8M000%
2021Q2₩749.9M28₩26.8M000%
2021Q1₩737M28₩26.3M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.