SEOUL COMMERCIAL AREA

인사동 발달상권

종로구종로1·2·3·4가동· Area 182,319 m² · Area code 3120008 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

화초 2025 Q4 · Seoul data

Estimated sales (quarter)₩472M▲ +15.1% YoY
Stores14±0.0% YoY
Sales per store₩33.7M▲ +15.1% YoY

Reading this area Estimated sales rose 15.1% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 15.1%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +268.4%
Stores▲ +27.3%
Sales per store▲ +189.5%
Market size
Estimated sales (quarter)
₩472M
vs 2024Q4
+15.1%
Estimated transactions
14,556
Per-store economics
Estimated sales per store
₩33.7M
vs a year ago
+15.1%
Per transaction
₩32K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩128.1M – ₩862M
20212022202320242025
₩128.1M₩472M
Stores11 – 14
20212022202320242025
1114
Sales per store₩11.6M – ₩78.4M
20212022202320242025
₩11.6M₩33.7M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +15.1%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
0.0%
Franchise share
0% (0/14)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩243.6M₩472M
Stores 2024 Q1 → 2025 Q4
1214
Sales per store 2024 Q1 → 2025 Q4
₩20.3M₩33.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–118%
  • 11–1442%
  • 14–1735%
  • 17–2115%
  • 21–240%
Age
  • 10s0%
  • 20s36%
  • 30s17%
  • 40s14%
  • 50s18%
  • 60+15%
Weekday / weekend
  • Weekday62%
  • Weekend38%
Day of week
  • Mon12%
  • Tue5%
  • Wed13%
  • Thu14%
  • Fri18%
  • Sat21%
  • Sun18%
Gender
  • Male37%
  • Female63%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩472M+15.1%140.0%₩33.7M+15.1%000%Growing
2025Q3₩296M+46.3%14+7.7%₩21.1M+35.9%000%Growing
2025Q2₩372.5M-5.5%14+16.7%₩26.6M-19.0%000%Possible crowding
2025Q1₩367.6M+50.9%14+16.7%₩26.3M+29.3%000%Growing
2024Q4₩410M+12.6%14+16.7%₩29.3M-3.5%100%Competition inflow
2024Q3₩202.3M-26.1%13+8.3%₩15.6M-31.8%100%Possible crowding
2024Q2₩394.2M+66.0%120.0%₩32.9M+66.0%000%Growing
2024Q1₩243.6M-1.2%12-7.7%₩20.3M+7.0%000%Possible recovery
2023Q4₩364.1M-14.5%120.0%₩30.3M-14.5%000%Mixed
2023Q3₩273.8M+16.5%120.0%₩22.8M+16.5%000%Growing
2023Q2₩237.5M-29.7%12+9.1%₩19.8M-35.5%010%Possible crowding
2023Q1₩246.6M+5.1%13+18.2%₩19M-11.1%210%Competition inflow
2022Q4₩425.6M-41.4%12+9.1%₩35.5M-46.3%110%Possible crowding
2022Q3₩234.9M-72.7%12+9.1%₩19.6M-75.0%100%Possible crowding
2022Q2₩337.7M+18.3%110.0%₩30.7M+18.3%000%Growing
2022Q1₩234.7M+83.2%110.0%₩21.3M+83.2%000%Growing
2021Q4₩726.1M11₩66M110%
2021Q3₩862M11₩78.4M000%
2021Q2₩285.4M11₩25.9M000%
2021Q1₩128.1M11₩11.6M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.