SEOUL COMMERCIAL AREA

인사동 발달상권

종로구종로1·2·3·4가동· Area 182,319 m² · Area code 3120008 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩707M▲ +25.5% YoY
Stores9▲ +12.5% YoY
Sales per store₩78.6M▲ +11.5% YoY

Reading this area Estimated sales rose 25.5% from a year earlier while stores were up 12.5%, so sales per store also rose 11.5%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +55.3%
Stores▲ +50.0%
Sales per store▲ +3.5%
Market size
Estimated sales (quarter)
₩707M
vs 2024Q4
+25.5%
Estimated transactions
2,639
Per-store economics
Estimated sales per store
₩78.6M
vs a year ago
+11.5%
Per transaction
₩268K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩348.1M – ₩732.3M
20212022202320242025
₩455.2M₩707M
Stores6 – 9
20212022202320242025
69
Sales per store₩51.3M – ₩122M
20212022202320242025
₩75.9M₩78.6M
Openings0 – 1
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share0% – 17%
20212022202320242025
17%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +25.5%, stores YoY +12.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
+12.5%
Franchise share
0% (0/9)
Movement
Openings (rate)
1 (11%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩477.1M₩707M
Stores 2024 Q1 → 2025 Q4
89
Sales per store 2024 Q1 → 2025 Q4
₩59.6M₩78.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1426%
  • 14–1714%
  • 17–2143%
  • 21–2416%
Age
  • 10s0%
  • 20s2%
  • 30s10%
  • 40s19%
  • 50s23%
  • 60+46%
Weekday / weekend
  • Weekday79%
  • Weekend21%
Day of week
  • Mon13%
  • Tue11%
  • Wed20%
  • Thu17%
  • Fri17%
  • Sat15%
  • Sun7%
Gender
  • Male59%
  • Female41%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩707M+25.5%9+12.5%₩78.6M+11.5%100%Growing
2025Q3₩468.1M+3.9%80.0%₩58.5M+3.9%110%Growing
2025Q2₩575.6M+10.3%80.0%₩72M+10.3%000%Growing
2025Q1₩518.4M+8.7%80.0%₩64.8M+8.7%000%Growing
2024Q4₩563.4M+0.3%80.0%₩70.4M+0.3%000%Mixed
2024Q3₩450.6M+9.8%80.0%₩56.3M+9.8%000%Growing
2024Q2₩521.9M+7.3%8+14.3%₩65.2M-6.1%000%Competition inflow
2024Q1₩477.1M-26.6%8+33.3%₩59.6M-45.0%000%Possible crowding
2023Q4₩561.6M-23.3%8+33.3%₩70.2M-42.5%010%Possible crowding
2023Q3₩410.3M-28.8%8+33.3%₩51.3M-46.6%1013%Possible crowding
2023Q2₩486.3M-27.9%7+16.7%₩69.5M-38.2%1014%Possible crowding
2023Q1₩650M+36.0%60.0%₩108.3M+36.0%0017%Growing
2022Q4₩732.3M+3.0%60.0%₩122M+3.0%0017%Growing
2022Q3₩576.6M+65.6%60.0%₩96.1M+65.6%0017%Growing
2022Q2₩675M+29.2%60.0%₩112.5M+29.2%0017%Growing
2022Q1₩477.9M+5.0%60.0%₩79.7M+5.0%0017%Growing
2021Q4₩710.9M6₩118.5M0017%
2021Q3₩348.1M6₩58M0017%
2021Q2₩522.2M6₩87M0017%
2021Q1₩455.2M6₩75.9M0017%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.